GTM Automation Lead

🕒 February 17

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Build signal-based activation workflows across Common Room, Salesforce, and a sequencing platform (Gong Engage preferred) • Design and operate enrichment waterfalls (ZoomInfo, LeadIQ, Clay) • Translate prioritized audiences into sequences, tasks, and SDR workflows • Partner with Revenue Technology on Salesforce changes delivered on a biweekly sprint cadence • Instrument dashboards, QA checks, and experiments to improve conversion and speed

🎯 Requirements

• 5+ years in GTM Ops, Marketing Ops, RevOps, or similar • Hands-on experience with sequencing tools (Gong Engage preferred) • Proven ability to build automation that drives pipeline outcomes • Strong Salesforce fluency (activation layer, not platform ownership) • Comfort operating in modern GTM tooling + no/low-code environments

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees