Director, Product Marketing

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Crisis Prevention Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

📚 Education

💰 Private Equity Round on 2011-11

Education • Healthcare • Human Services

Crisis Prevention Institute is a leading provider of training programs designed to teach individuals how to prevent and manage crisis situations effectively. The organization specializes in evidence-based de-escalation techniques, trauma-informed approaches, and nonviolent crisis intervention methods, catering primarily to professionals in various sectors such as education, health care, and human services. CPI aims to foster safe environments through customized training solutions that equip staff with the necessary skills to handle challenging behaviors and situations confidently.

📋 Description

• The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness. • Usher in the commercial success of CPI’s product portfolio. • Develop and execute go‑to‑market strategies for new products, enhancements, and market expansions. • Partner with Product Management to translate roadmap investments into market opportunities and revenue outcomes. • Build commercialization plans that maximize adoption, retention, and growth. • Define compelling product positioning and differentiated messaging. • Create value propositions tailored to buyers, decision‑makers, instructors, and learners. • Ensure consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership. • Develop market narratives that strengthen CPI’s competitive position. • Lead pricing and packaging strategy across CPI’s portfolio. • Recommend and implement pricing models that improve growth, profitability, and customer value realization. • Build business cases for new monetization opportunities. • Equip Sales, Customer Success, and Partner teams with the tools they need to win. • Develop playbooks, competitive battlecards, objection‑handling materials, product training, and launch assets. • Own launch planning and execution across the organization. • Measure launch effectiveness and continually improve performance. • Serve as the voice of the market. • Monitor competitive activity, market trends, emerging technologies, and customer needs. • Act as the connective tissue between Product, Marketing, Sales, Customer Success, and Executive Leadership.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Product Management, or related field • 8+ years of experience in Product Marketing, Product Management, Go‑to‑Market Strategy, Commercialization, or related roles • 3+ years of leadership experience managing product marketing teams or leading cross‑functional initiatives • Demonstrated success launching and scaling B2B products, services, or learning solutions • Experience developing and executing commercialization strategies that drive measurable revenue growth • Proven experience partnering with Product, Sales, Customer Success, and Marketing organizations • Experience creating sales enablement programs that improve adoption, win rates, and revenue outcomes • Strong understanding of pricing, packaging, positioning, and market segmentation strategies • Experience analyzing customer, market, and competitive data to inform strategic decisions.

🏖️ Benefits

• Competitive salary • Comprehensive benefits package • 401(k) • PTO • Health & Wellness Days • Paid Volunteer Time Off • Continuing education and training • Hybrid / Remote work schedule • Paid Parental Leave