Copywriter – Conversion & Growth

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🔥 0 minutes ago

🐻 Alaska, California, +5 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote 🌺 Hawaii – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote ☕ Washington – Remote

💵 $60 - $80 / hour

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

📝 Copywriter

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Cro Metrics

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

Marketing • Analytics • B2B

Cro Metrics is a growth marketing agency that specializes in conversion rate optimization, performance marketing, website design, and data-driven customer insights. They offer services such as analytics, creative design, customer journey analysis, and multi-channel marketing campaigns to maximize ROAS and engage customers. Cro Metrics helps brands optimize their entire customer journey to drive growth and deliver measurable business impact. They leverage a scientific approach to growth marketing, focusing on experimentation and robust data analytics with their Iris platform. Their clients range across various industries including e-commerce/retail, SaaS, and FinTech, among others.

📋 Description

• Write paid media ad copy across platforms (Meta, Google, LinkedIn). • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. • Write email and SMS copy for lifecycle campaigns. • Rewrite underperforming copy based on test results and analytics. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work. • Collaborate closely with strategists on hypothesis development. • Manage your workload across multiple concurrent clients and projects. • Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality. • Build, train, and manage brand-specific AI writing agents.

🎯 Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy. • Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices. • A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing. • Ability to write across multiple brand voices quickly and accurately. • Strong strategic instinct. You understand why copy converts, not just what sounds good. • Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS. • Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking. • Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers. • Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged. • Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds. • Experience writing copy for CRO, experimentation, or growth marketing, not only just brand or content marketing. • Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.

🏖️ Benefits

• This is a 1099 independent contractor position. • The hourly rate for this role ranges from $60–$80. • You will be responsible for your own tax withholdings. • This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).