Senior Manager, Growth Marketing

Job not on LinkedIn

🔥 4 minutes ago

🐎 Kentucky, New Jersey, +7 more states – Remote

🐎 Kentucky – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Crossroads

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness

Crossroads is an outpatient treatment provider for people dealing with substance use disorders, specializing in medication-assisted treatment (MAT). They offer a comprehensive approach to recovery, including FDA-approved medications, peer support, care coordination, counseling, and contingency management, personalized to the unique needs of each patient. By providing convenient access to services through a 24/7/365 patient access center, virtual appointments, and their Instant Intake® service, Crossroads facilitates recovery journeys across multiple states, such as Georgia, Kentucky, New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia. Dedicated to high-quality, evidence-based care, Crossroads supports their community with resources and partnership programs to ensure a compassionate and successful path to recovery.

📋 Description

• Lead patient acquisition and census growth through paid media, SEO, brand strategy, and performance marketing. • Own marketing spend, creative direction, attribution, and agency management while partnering closely with Patient Access, Business Development, and Legal. • Drive measurable growth by optimizing lead generation, conversion, and patient acquisition across all markets. • Develop and execute paid media, SEO, and local marketing strategies. • Lead brand messaging, creative development, and performance testing. • Manage marketing analytics, attribution, and conversion tracking. • Oversee agency and vendor partnerships. • Collaborate cross-functionally to align marketing with operational growth objectives.

🎯 Requirements

• Seven or more years of experience in performance marketing with direct, hands-on ownership of paid search and paid social accounts. • Experience running marketing operations inside Salesforce • Experience with call analytics and cloud telephony platforms (e.g., Talkdesk) • Healthcare, behavioral health, or other regulated-industry marketing experience • Direct experience of HIPAA-compliant marketing and advertising requirements • Experience leading brand repositioning initiatives • Traditional, out-of-home (OOH), and digital media management experience • Experience allocating a seven-figure annual media budget across multiple geographic markets with different media economics. • Experience working in a private equity-backed organization

🏖️ Benefits

• Medical, Dental, and Vision Insurance • PTO • Variety of 401K options including a match program with no vesture period • Annual Continuing Education Allowance (in related field) • Life Insurance • Short/Long Term Disability • Paid maternity/paternity leave • Mental Health Day • Calm subscription for all employees