Growth Marketing Lead, SEM

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

B2C • eCommerce • Hospitality

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth. • Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities. • Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements. • Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions. • Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance. • Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations. • Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

🎯 Requirements

• 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus! • Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact. • Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management. • Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes. • Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives. • Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence. • Proficiency in SQL and Excel. • Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar). • Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience

🏖️ Benefits

• bonus • equity • benefits • Employee Travel Credits