Senior Manager, Growth Marketing

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Optimize the enterprise by growing the subscriber base and maximizing customer lifetime value • Deliver high-quality, personalized consumer experiences across the customer journey • Build iFIT’s connected health and fitness platform through clear product innovation marketing • Increase trust and preference for the NordicTrack, ProForm, and iFIT brand portfolio • Develop a high-performing marketing organization and operating culture • Develop creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels • Create strategic creative briefs defining objectives, audiences, messaging, formats, and success metrics • Use data, customer insights, and market trends to identify audience opportunities and optimize acquisition performance • Partner with Performance Marketing on creative asset development, trafficking, campaign launches, and optimization • Lead go-to-market strategy for new product features and launches across Marketing, Product, and Customer Success • Ensure consistent messaging and creative across performance marketing, product marketing, and customer touchpoints • Collaborate with Creative, Product, Data, Customer Success, agencies, and platform partners from strategy through execution • Analyze CAC, LTV, ROAS, conversion, activation, and retention to recommend growth strategies to leadership

🎯 Requirements

• 7+ years of experience in growth or performance marketing, including creative strategy, creative briefing, campaign trafficking, and subscription or mobile app growth • Proven track record leading go-to-market strategies and launching successful subscription-based products across multiple channels • Expertise in positioning, segmentation, and lifecycle marketing • Strong project management skills across concurrent launches • Analytically rigorous and data-fluent • Excellent written and verbal communication skills • Strong copywriting skills for different customer-journey stages • Experience partnering with Sales or Commercial teams and developing enablement materials and go-to-market toolkits • Passion for fitness and wellness • Authorized to work in the United States without sponsorship • Preferred: subscription-business growth, consumer mobile apps, integrated growth and go-to-market strategies, consumer technology or health/fitness/wellness, and cross-functional initiative leadership