Head of Growth

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Cruva

WebsiteLinkedInAll Job Openings

2 - 10 employees

☁️ SaaS

📣 Marketing

🤖 Artificial Intelligence

SaaS • Marketing • Artificial Intelligence

Cruva is an AI-powered SaaS platform that helps brands and agencies scale TikTok Shop affiliate programs. It provides TikTok Shop–specific creator discovery, automated outreach, full-pipeline CRM for managing samples and content, private creator communities, competitor intelligence, and cross-channel “halo” measurement to attribute revenue beyond affiliate clicks. Cruva is built for high-volume affiliate activation and measures creator-driven GMV and downstream impacts on paid ads, branded search, and site/retail sales.

📋 Description

• Own the full growth funnel: paid acquisition, SEO, content marketing, email and lifecycle, and conversion optimization. • Build and own the growth roadmap, including experiments, channel mix, and prioritization. • Define and track the metrics that matter: CAC, LTV, activation rates, and pipeline contribution. • Work closely with sales, product, and customer success to close the loop between acquisition and retention. • Hire and lead a small growth team as we scale.

🎯 Requirements

• You have built growth programs before, not just managed them. • Comfortable in the data, comfortable writing copy, and comfortable talking to customers to understand why they buy. • You do not need a team around you to get started. • Track record of building SEO, paid, or content programs that drove measurable, compounding results. • Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.