Content Marketing Strategist

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🇺🇸 United States – Remote

💵 $120k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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Crux

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

⚡ Energy

Finance • Energy

Crux is an ecosystem designed to facilitate transactions and management of transferable tax credits among developers, tax credit buyers, banks, syndicators, and advisors. The platform aims to streamline processes such as price discovery, due diligence, and contracting. It offers tools for minimizing risks, ensuring compliance, and managing reporting through a network of regulatory experts. Crux enables developers to maximize the value of tax credits and tax credit buyers to manage tax liabilities and sustainability goals. For banks, syndicators, and advisors, it provides workflows for efficiently managing syndications and connecting with new market participants. Crux’s Transaction Hub centralizes these activities, making it easier to track and execute tax credit transactions in the energy and manufacturing sectors.

📋 Description

• Collaborate closely with Crux’s capital solutions teams to develop deep audience expertise and guide the content strategy for capital providers (e.g., corporate finance teams, financial institutions, private credit funds, tax advisors). • Create compelling content across formats — case studies, newsletters, blog posts, sales one-pagers, infographics, whitepapers, and videos — tailored to an audience of capital providers. • Execute content strategies that boost SEO and AEO performance and drive desired actions across sales and partnerships channels. • Develop sales enablement materials that help commercial teams engage and convert sophisticated finance and investment audiences. • Actively experiment with AI tools across content workflows and contribute to the team’s shared learning about AI utilization. • Help shape a long-term content calendar aligned with business goals while managing shifting priorities. • Collaborate with design teams to produce videos, infographics, and other multimedia assets for distribution across channels. • Ensure consistency with key messaging and brand guidelines across all content types, maintaining Crux’s high standard of quality.

🎯 Requirements

• 4–6 years of experience in content, communications, and/or marketing in corporate finance, fintech, or clean energy project finance. • Fluency in the language of institutional finance: tax credits, tax equity, structured debt, capital markets, and regulatory frameworks. • Exceptional writing skills to make complex financial and technical topics accessible and engaging across a wide range of formats, from executive thought leadership to SEO blog posts to sales collateral. • Genuine curiosity about AI and a track record of experimenting with tools to improve your work. • Strong organizational skills to execute content effectively while managing competing priorities. • An eye for detail and strong instincts around written and visual communication. • A collaborative mindset with comfort working autonomously across cross-functional teams.

🏖️ Benefits

• We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant. • We cover 100% of premiums for employees and 50% for dependents (each), if relevant. • 10 company holidays per year. • 20 days per year. • We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup). • 16 weeks for birthing parents and 12 weeks for non-birthing parents.