Senior Manager, Content Strategy

🕒 June 27

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $108.1k - $168k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Genworth

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1871

⚕️ Healthcare Insurance

💸 Finance

💰 Post-IPO Debt on 2018-03

Healthcare Insurance • Finance • Insurance

Genworth is a financial services company that focuses on helping individuals and families navigate the challenges and costs associated with aging, especially long-term care. The company offers a variety of insurance products, including long-term care insurance, life insurance, and annuities, as well as services like CareScout, which provides access to high-quality home care agencies. Genworth is committed to social responsibility and community involvement, with a strong focus on quality of care and comprehensive support for policyholders. They provide tools and resources to plan and manage care costs effectively and have a robust customer service operation to handle claims and inquiries.

📋 Description

• Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast. • Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns. • Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces. • Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution. • Mentor and lead a small, agile team of internal content writers and occasional external contractors. • Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion. • Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates).

🎯 Requirements

• 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment. • At least 1–2 years managing direct reports or contractors. • Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels. • Strong stakeholder management skills. • An open and experimental mindset toward generative AI. • A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.

🏖️ Benefits

• Competitive Compensation & Total Rewards Incentives • Comprehensive Healthcare Coverage • Multiple 401(k) Savings Plan Options • Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!) • Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave • Disability, Life, and Long Term Care Insurance • Tuition Reimbursement, Student Loan Repayment and Training & Certification Support • Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management) • Caregiver and Mental Health Support Services