Senior Content Strategist

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $88k - $111k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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insightsoftware

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

💸 Finance

🏢 Enterprise

💰 $798.6M Private Equity Round - insightsoftware on 2021-07

SaaS • Finance • Enterprise

insightsoftware is a provider of financial and operational reporting software and data analytics solutions for the Office of the CFO. Its cloud-enabled platform and pre-built connectors integrate with major ERPs (Oracle, SAP, Microsoft and 140+ others) to deliver financial reporting, budgeting/planning, consolidation, tax and lease lifecycle management, embedded analytics, and automation tools. The company serves finance, accounting, and operations teams with AI-enabled features, data virtualization, and turnkey templates to accelerate reporting, planning, and compliance.

📋 Description

• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types. • Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities • Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership. • Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership. • Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions. • Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences. • Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications. • Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice. • Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts. • Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives • Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback. • Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

🎯 Requirements

• 7+ years of experience spanning content strategy and marketing - candidates with a pure content production or editorial background without marketing exposure will not be the right fit. • Deep understanding of B2B marketing motions - how campaigns work, how buyers move through a funnel, and how content contributes to pipeline at each stage. • Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences. • Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics. • Direct experience engaging with customers for case study development, advisory input, or co-created content. • Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation. • Strong understanding of SEO and AEO principles and their impact on organic traffic, lead generation, and pipeline with demonstrated ability to create search-optimized content. • Experience working cross-functionally with product marketing, marketing, AR/PR, and sales in a matrixed environment. • Domain knowledge in financial software, equity compensation, cap table management, stock administration, HR/finance technology or adjacent categories strongly preferred. • Bachelor's degree, preferably in Marketing, Business, or a related field.

🏖️ Benefits

• Product Innovation – Help drive the growth of a purpose-built equity compensation management platform trusted by public and private companies and leading wealth management firms across North America • AI-Powered Scale – Work at the forefront of AI-augmented content creation, building workflows and approaches that increase output without sacrificing quality—and serving as a model for how modern content teams operate • Strategic Impact – Define the editorial direction for equity management content across all formats and funnel stages, with autonomy to identify angles and opportunities that differentiate us in market • Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success • Professional Growth – Step into a high-visibility role, developing content for sophisticated finance and HR buyers, broker partners, and compliance professionals—sharpening your ability to translate complex topics for multiple stakeholder groups, fast-moving financial services category with real strategic influence on business outcomes