Senior Content Strategist

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Level Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🤝 B2B

Marketing • Media • B2B

Level Agency is a performance marketing agency that specializes in data-driven marketing strategies, performance media planning and buying, content creation, and marketing automation. Based in Pittsburgh, PA, the company is focused on maximizing their clients' return on ad spend through strategic testing and analytics. They serve a variety of industries, including education, e-commerce, business-to-business (B2B), and financial services, helping clients to motivate customer action, grow market share, inspire customer loyalty, and change public perceptions. Level Agency employs a scientific mindset with a framework of "Test. Learn. Grow," always ready to adapt and deliver measurable results for their clients.

📋 Description

• Own Editorial Strategy: Lead Level’s content strategy across owned channels, including the website, blog, podcast, newsletter, social, and sales enablement. • Build the Content Calendar: Develop and maintain a 90-day content calendar tied to go-to-market priorities, active verticals, events, conferences, and sales needs. • Turn Expertise into Thought Leadership: Translate Level’s internal expertise into differentiated content that practitioners, buyers, and clients find credible and worth sharing. • Create Scalable Content Systems: Build repeatable workflows, templates, briefs, review loops, and production systems that make content creation more efficient and consistent. • Lead AI-Integrated Content Workflows: Use AI tools for research, drafting, repurposing, summarization, content scoring, search optimization, and distribution planning — while maintaining human judgment and editorial quality. • Own Web Content Strategy: Guide content for vertical pages, service pages, campaign landing pages, and other key website assets in partnership with design, SEO, and AI search teams. • Optimize for Search and AI Discovery: Structure content to perform across traditional organic search and AI-driven discovery surfaces like Google AI Overviews, ChatGPT, Perplexity, and Gemini. • Lead Case Study Strategy: Own the pipeline, standards, production, and publishing cadence for case studies, including stories built in Level’s CAISR format: Challenge, Analysis, Insight, Strategy, Result. • Support Sales Enablement: Partner with sales and marketing leaders to create one-pagers, vertical-specific decks, objection-handling content, competitive positioning, and other assets that help move opportunities forward. • Coordinate Stakeholders: Work with account leads, strategists, subject matter experts, clients, freelancers, contractors, and internal teams to get accurate, approved, on-brand content published. • Repurpose with Purpose: Turn podcasts, events, case studies, internal expertise, and campaign learnings into useful content across multiple formats and channels. • Keep Quality High: Protect Level’s voice, standards, accuracy, and credibility across everything we publish. • Contribute Beyond the Core: Depending on your background, you may also support podcast operations, agency award submissions, event content strategy, conference recaps, or PR-related content.

🎯 Requirements

• 5+ years of content experience. You’ve built content in professional environments and have at least 2 years in a strategy, senior individual contributor, or team lead capacity. • Strong writing and editorial judgment. You can turn complex ideas, performance data, strategy, and stakeholder input into clear, compelling narratives. • Content strategy experience. You’ve owned content plans, editorial direction, calendars, channel strategy, and production priorities — not just individual assignments. • Experience building content systems. You know how to create repeatable workflows, templates, approval processes, and production pipelines that help teams scale. • Hands-on AI content experience. You’ve used AI tools in real workflows for research, drafting, repurposing, summarization, content scoring, search optimization, or workflow design. • Project management strength. You can manage multiple concurrent workstreams, set deadlines, keep stakeholders moving, and follow through without being chased. • Stakeholder management skills. You’re comfortable interviewing and coordinating with executives, internal experts, account leads, sales teams, clients, freelancers, and contractors. • Long-form content experience. You’ve produced assets such as case studies, research reports, white papers, editorial articles, thought leadership, or sales enablement content. • Comfort with interviews. You can conduct qualitative interviews with internal and external stakeholders and turn messy input into useful content. • High quality bar. You catch gaps, inconsistencies, unclear claims, weak structure, and off-brand language before content goes live. • Self-directed work habits. You’re organized, proactive, and comfortable using project management tools to keep work visible and moving. • WordPress familiarity. You have experience publishing or editing web content in WordPress and basic comfort with HTML/CSS for formatting and on-page edits.

🏖️ Benefits

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays • Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options • Comprehensive health benefits, mental health support, and company-paid disability & life coverage • Employer retirement contributions (401(k) in the U.S., RRSP match in Canada) • Quarterly performance reviews and career advancement opportunities