Senior Content Strategist

🕒 July 18

🇺🇸 United States – Remote

💵 $88k - $111k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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Logo of insightsoftware

insightsoftware

1001 - 5000 employees

☁️ SaaS

💸 Finance

🏢 Enterprise

💰 $798.6M Private Equity Round - insightsoftware on 2021-07

SaaS • Finance • Enterprise

insightsoftware is a provider of financial and operational reporting software and data analytics solutions for the Office of the CFO. Its cloud-enabled platform and pre-built connectors integrate with major ERPs (Oracle, SAP, Microsoft and 140+ others) to deliver financial reporting, budgeting/planning, consolidation, tax and lease lifecycle management, embedded analytics, and automation tools. The company serves finance, accounting, and operations teams with AI-enabled features, data virtualization, and turnkey templates to accelerate reporting, planning, and compliance.

📋 Description

• Define and own the content strategy for your EPM area • Map content to buyer personas, funnel stages, and use cases • Write, edit, and produce high-quality content across formats • Engage directly with customers to source insights • Build and manage a customer content program • Translate product messaging into buyer-facing narratives • Contribute to flagship content programs including research reports • Support in building and refining AI-powered content workflows • Define content KPIs, measure performance, and iterate based on feedback • Partner with Product Marketing and Sales to ensure content integration

🎯 Requirements

• 7+ years of experience spanning content strategy and marketing • Deep understanding of B2B marketing motions • Exceptional writing and editing skills • Proven track record developing content strategy with measurable pipeline impact • Direct experience engaging with customers for case study development • Demonstrated AI fluency • Experience working cross-functionally with product marketing, marketing, and sales • Bachelor's degree, preferably in Marketing, Business, or a related field

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development

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