Senior Lead, Marketing Strategy, Capital Formation

🔥 17 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $160k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Crux

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Crux is an ecosystem designed to facilitate transactions and management of transferable tax credits among developers, tax credit buyers, banks, syndicators, and advisors. The platform aims to streamline processes such as price discovery, due diligence, and contracting. It offers tools for minimizing risks, ensuring compliance, and managing reporting through a network of regulatory experts. Crux enables developers to maximize the value of tax credits and tax credit buyers to manage tax liabilities and sustainability goals. For banks, syndicators, and advisors, it provides workflows for efficiently managing syndications and connecting with new market participants. Crux’s Transaction Hub centralizes these activities, making it easier to track and execute tax credit transactions in the energy and manufacturing sectors.

📋 Description

• Lead go-to-market planning and execution for products, services, and features serving developers and sponsors • Define target segments, shape launch strategies, and prioritize opportunities with product, commercial, and marketing teams • Develop differentiated positioning, narratives, and value propositions for capital seekers • Ensure messaging is clear, compelling, and consistent across customer touchpoints • Represent the developer and sponsor audience in positioning, product strategy, and commercial priorities • Apply customer feedback, competitive intelligence, and market trends to identify opportunities and recommend competitive strategy • Equip customer-facing teams with messaging, tools, training, competitive battlecards, and sales plays • Measure the effectiveness of commercial enablement programs • Partner with product, commercial, market intelligence, and marketing leaders to coordinate action • Collaborate with the capital-provider marketing counterpart across both sides of the market • Own initiatives from strategy through execution and translate ideas into measurable commercial impact • Report to the Senior Director, Marketing Strategy

🎯 Requirements

• Direct experience with clean energy developers or sponsors • Strong understanding of project development, financing needs, and capital formation decisions • 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function • Experience in a startup or high-growth environment • Demonstrated ownership of strategic initiatives from opportunity identification through execution and measurement • Experience developing positioning and go-to-market strategies for complex products or services • Experience across multiple customer segments or buyer personas is ideal • Ability to translate technical and financial complexity into clear, differentiated customer messaging • Experience developing commercial enablement programs and materials • Strong cross-functional influence and relationship-building skills • Ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority • Structured, analytical thinking and sound commercial judgment • Ability to synthesize ambiguous information into clear recommendations and action

🏖️ Benefits

• Remote-first operating model; work from anywhere in the US and Canada, or from optional offices in DC, NYC, Denver, SF; co-working pod in Seattle • Regular team offsites twice a year • 100% of employee healthcare premiums covered; Aetna nationwide and Kaiser in WA and California • 80% of dependent healthcare premiums subsidized • 100% of employee dental and vision premiums covered • 80% of dependent dental and vision premiums covered • Family forming and fertility support • 16 weeks parental leave for birthing parents • 12 weeks parental leave for non-birthing parents • 10 company holidays per year • 20 days paid time off per year • 401(k) account fees supported by Crux • Company-wide bonus tied to revenue goals • Stock options • High-growth, high-ownership culture • Opportunity to work with AI and technology at the cutting edge