Product Director – Banking Engagement

🕒 April 21

🇺🇸 United States – Remote

💵 $150k - $250k / year

⏰ Full Time

🔴 Lead

👔 Director

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Crypto.com

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

₿ Crypto

💳 Fintech

🔐 Security

Crypto • Fintech • Security

Crypto. com is a leading cryptocurrency platform that offers trading, buying, and selling services for Bitcoin, Ethereum, and over 350 other cryptocurrencies. It supports transactions in EUR and allows users to pay via SEPA and Apple/Google Pay, depending on jurisdiction. The platform is known for its regulatory compliance and high security standards, with over 100 million users worldwide. Crypto. com also offers products like Crypto Basket for portfolio diversification, on-chain staking for passive income, and the DeFi Wallet for P2P trading. With a commitment to user security and regulatory adherence, Crypto. com holds numerous security certifications and licenses globally. It aims to put cryptocurrency in every wallet and provides various tools for trading, earning rewards, and understanding the crypto market.

📋 Description

• Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI. • Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility. • Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth. • Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency. • Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users. • Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features. • Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace. • Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

🎯 Requirements

• 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement • You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise. • You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX. • You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones. • You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping. • You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem. • (Bonus point) A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).

🏖️ Benefits

• Competitive salary • Attractive annual leave entitlement including: birthday, work anniversary • 401(k) plan with employer match • Eligible for company-sponsored group health, dental, vision, and life/disability insurance • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.