Director, Marketing Automation

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110.5k - $196.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Curriculum Associates

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Leads marketing automation strategy and operations, optimizing marketing initiatives through email, CRM integration, audience segmentation, and Salesforce platform capabilities. • Owns the marketing automation roadmap, lead scoring framework, and email program — partnering closely with Demand Generation, Martech, Sales, and cross-functional teams. • Develops and maintains lead and MQL scorecards, scoring playbooks, and qualification frameworks in partnership with Demand Generation and Sales. • Drives multi-channel audience strategy: partner with business and digital teams to align on segmentation approaches and execute test-and-learn programs that improve acquisition, engagement, revenue, and retention metrics. • Establishes and enforces email and marketing automation best practices across the team.

🎯 Requirements

• Deep expertise in marketing automation platforms with hands-on experience in Salesforce Account Engagement (Pardot); Salesforce certification preferred. • Proven ability to build and manage lead scoring models, MQL frameworks, and audience segmentation strategies. • Experience designing and deploying trigger-based email journeys and multi-channel nurture programs. • Strong understanding of CRM data architecture and how marketing automation integrates with Salesforce CRM. • Ability to lead a team and manage multiple concurrent programs with clear prioritization. • Experience partnering cross-functionally with Sales, Demand Generation, and IT on shared systems and processes. • Proficiency in email performance analysis; ability to interpret data and apply insights to optimize programs. • Working knowledge of compliance requirements including CAN-SPAM, GDPR, COPPA, and FERPA as they apply to B2B marketing automation in K–12 environments. • Familiarity with ESP platforms, event data tools (e.g., Cvent), and marketing technology ecosystems. • Experience directing distributed or offshore resources; able to scope, assign, and QA deliverables across time zones.

🏖️ Benefits

• Medical, dental, vision, and basic life insurance • 401k plan with employer match • Flexible vacation and sick policy • Twelve paid holidays • Winter office closure between Christmas and New Year's