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Senior Business Analyst, Marketing

🔥 24 minutes ago

🏈 Alabama, Alaska, +45 more states – Remote

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💵 $81.5k - $139.5k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

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Logo of Curriculum Associates

Curriculum Associates

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Serve as a trusted advisor and partner to the Marketing function • Translate marketing process and system needs into clear, actionable IT requirements • Build and maintain relationships with senior stakeholders • Lead discovery for complex, multi-team initiatives • Facilitate workshops and alignment sessions that produce decisions • Drive cross-functional alignment across competing priorities • Mentor peers on discovery, stakeholder engagement, and requirements quality • Shape and reframe problem statements and identify root causes • Anticipate downstream technical and business impacts and surface risks • Connect initiative requirements to broader domain and organizational priorities • Shape refinement and sprint planning across complex, multi-team initiatives • Ensure requirements quality throughout initiatives • Lead UAT coordination, including coverage, quality, and completeness • Drive post-deployment validation and change management • Track adoption and surface issues until solutions work as intended • Own process maps, documentation, and the domain-level knowledge base • Design AI-assisted workflows and define sequencing, inputs, outputs, and validation checkpoints • Maintain an agent-readiness map and conduct periodic agent accuracy reviews • Identify functional gaps and opportunities and provide recommendations • Improve BA team standards, templates, and toolkits • Contribute to BA hiring, onboarding, and community of practice

🎯 Requirements

• Expertise in IT business analysis fundamentals • Requirements gathering experience • Systems thinking • SDLC/Agile delivery knowledge • Marketing domain fluency • Experience with marketing technology (martech) systems • Understanding of data flows between marketing and CRM/CDP platforms • Campaign and lead-management process design knowledge • Reporting and analytics infrastructure knowledge • Ability to lead discovery for complex, multi-team initiatives • Ability to facilitate workshops and alignment sessions • Ability to structure complex, ambiguous business needs into actionable requirements • Ability to lead UAT coordination across multiple teams and workstreams • Ability to own process maps and documentation across a domain • Ability to design multi-step AI-assisted workflows • Ability to define validation standards for AI-assisted outputs • Ability to conduct agent accuracy reviews and diagnose root causes • Ability to contribute to BA standards, templates, toolkits, hiring, onboarding, and community of practice

🏖️ Benefits

• Company bonus plan eligibility • Medical insurance • Dental insurance • Vision insurance • Basic life insurance • 401(k) plan with employer match • Flexible vacation policy • Flexible sick policy • Twelve paid holidays • Winter office closure between Christmas and New Year's • Additional perks and benefits

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