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Event Marketing Coordinator

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Customer.io

51 - 200 employees

Founded 2012

☁ SaaS

💰 Series A on 2022-03

SaaS ‱ Marketing

Customer. io is a customer engagement platform that helps businesses create personalized journeys across multiple channels, such as email, SMS, and in-app messaging, by leveraging first-party data. The platform offers solutions for crafting and automating messages with high flexibility and customization. It includes features such as data pipelines for managing customer data, visual workflow builders for automation, and tools for analytics and A/B testing to optimize messaging campaigns. Designed to scale with businesses of all sizes, Customer. io integrates with existing tools and provides a secure, compliant environment with high uptime, making it a trusted choice for over 7,400 brands globally.

📋 Description

‱ Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions ‱ Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics ‱ Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals ‱ Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support ‱ Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up ‱ Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets ‱ Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts ‱ Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline ‱ Identify opportunities to grow the customer event program and increase its impact on retention and advocacy ‱ Track event performance - registrations, attendance, engagement, and pipeline impact ‱ Share insights and recommendations to improve ROI and attendee experience ‱ Maintain documentation, templates, and repeatable workflows that make running events more scalable

🎯 Requirements

‱ Located in North America ‱ 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS ‱ Experience running a mix of virtual events, webinars, and in-person activations ‱ Strong project management skills - you juggle timelines, tasks, and teams with ease

đŸ–ïž Benefits

‱ 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family ‱ 16 weeks paid parental leave ‱ unlimited PTO ‱ stipends for remote work and wellness ‱ a professional development budget

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