Marketing Events & Partnerships Manager

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Custom Ink

1001 - 5000 employees

Founded 2000

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Custom Ink is a company that specializes in creating custom t-shirts and promotional products with fast and free shipping, and all-inclusive pricing. They offer a variety of products including apparel like hoodies, sweatshirts, and hats, as well as promotional items such as drinkware, bags, and technology accessories. Custom Ink provides solutions for group ordering, fundraising, and inventory management, along with the ability to create online storefronts. Their services also include creating and shipping custom branded boxes globally, making them a comprehensive online supplier for custom merchandise and branded items.

📋 Description

• Own the Omnichannel Event Strategy: Architect and execute a diverse B2B event portfolio from scratch—including mixed trade shows, conferences, virtual webinars, and intimate regional client gatherings—aligning the event strategy and budget (upwards of $300K) to our key buyer personas and business goals. • Manage End-to-End Onsite Logistics: Take complete ownership of all event logistics, from vendor negotiations, travel coordination, and shipping swag, to acting as the primary onsite manager and professional face of the Swag.com brand. • Drive Creative Activations & Field Events: Elevate our trade show presence by pioneering creative, high-impact activations (like VIP dinners and partner sponsorships) and organizing intimate regional gatherings to drive customer learning, retention, and sales opportunities. • Source Speakers & Content: Collaborate closely with Marketing and Customer Success teams to identify, secure, and prep customer and internal speakers for high-touch trade show engagements and content-driven webinar series. • Cultivate Strategic Partnerships : Identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations alongside marketing and sales leadership to expand our reach into new prospect audiences. • Optimize Lead Generation & ROI: Maintain a data-driven mindset by owning the post-event handoff, tracking performance metrics, connecting event activities to pipeline creation, and clearly reporting on total event ROI to cross-functional teams. • Cross-functional Collaboration : Work closely with marketing, sales and customer teams to ensure successful event follow-ups, pipeline creation and ROI reporting.

🎯 Requirements

• 3-5 years of experience in event planning & execution, with a proven track record of managing high-touch sponsorships and lead-generation programs. • Experience working with Customer Success, Sales, and Marketing teams to create events with positive ROI. • Proven ability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations. • An open mindset comfortable with both coaching and ambiguity; able to test event formats not done before in a mature startup environment. • Self-driven, taking ownership of your job with minimal supervision.

🏖️ Benefits

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. • Comprehensive Health Coverage : Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. • Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. • Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits. • Financial Wellness: Build for the future with our 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments. • Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

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