Senior Integrated Marketing Manager – Operations

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Logo of Cyberhaven

Cyberhaven

51 - 200 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $33M Series B on 2021-12

Cybersecurity • SaaS • Enterprise

Cyberhaven is a company specializing in data security and insider risk management solutions. They offer a comprehensive data detection and response platform designed to detect and stop insider threats and data exfiltration. Cyberhaven's unique approach includes data lineage technology, which traces data from its origin to better understand and classify it, ensuring it remains protected across different platforms and situations. This technology enables businesses to stop the unauthorized flow of important data through various channels such as cloud, web, email, and removable storage. With a focus on cloud data security, insider risk management, and data loss prevention, Cyberhaven's solutions empower companies to safeguard their critical information and accelerate internal investigations.

📋 Description

• Own the execution and optimization of marketing programs including webinars, nurture programs, email campaigns, content syndication, customer advocacy initiatives, and other demand generation programs • Establish program goals, KPIs, and measurement frameworks in partnership with Demand Generation and Marketing Operations • Monitor program performance and identify opportunities to improve engagement, conversion, and pipeline contribution • Scale high-performing programs across segments, industries, and target audiences • Document learnings and establish best practices to improve repeatability and efficiency across the growth organization • Partner with Product Marketing to support product launches and strategic marketing initiatives • Develop launch plans and activation programs across marketing and SDR teams • Coordinate execution across channels and functional teams • Ensure launch objectives and milestones are achieved • Serve as the central orchestrator across Marketing, SDRs, Sales, Product Marketing, and other stakeholders • Drive campaign planning processes, dependencies, and execution alignment • Establish campaign briefs, success metrics, and post-campaign review processes • Ensure teams are aligned on goals, KPIs, audience targeting, and expected outcomes • Monitor campaign and program performance across channels and funnel stages • Conduct post-campaign analyses and recommend optimization strategies • Partner with Marketing Operations to improve reporting, attribution, and campaign measurement • Translate performance insights into actionable recommendations that improve business outcomes • Leverage AI tools to accelerate campaign planning, content development, reporting, project management, and execution workflows • Improve team productivity and campaign effectiveness through AI-powered processes • Identify opportunities to streamline operations and scale program execution.

🎯 Requirements

• 6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations • Experience executing multi-channel B2B marketing campaigns • Strong project management and cross-functional leadership skills • Ability to manage multiple priorities in a fast-paced environment • Strong communication and organizational capabilities • Experience working with Marketing Operations, SDRs, Product Marketing, and Sales teams • Analytical mindset with experience measuring campaign and program performance.

🏖️ Benefits

• Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer.

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