Director of Marketing

Job not on LinkedIn

🔥 19 hours ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $140k - $165k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CyberSheath

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

🎖️ Defense

🔒 Cybersecurity

💰 Private Equity Round on 2021-12

Consulting • Defense • Cybersecurity

CyberSheath is a cybersecurity company that specializes in helping clients achieve compliance with the Department of Defense's Cybersecurity Maturity Model Certification (CMMC) and related NIST standards. With a long-standing track record, they assess, implement, and manage security measures to ensure their customers meet rigorous cybersecurity requirements. CyberSheath offers tailored managed services and innovative solutions, including their Federal Enclave, to facilitate rapid compliance for defense contractors.

📋 Description

• Develop and lead CyberSheath’s annual and quarterly marketing strategy with executive leadership, Sales, Solution Engineering, Customer Success, and Service Delivery • Define target segments, ideal customer profiles, buyer personas, market priorities, and account-tiering strategies for defense contractors and subcontractors navigating CMMC, DFARS, and NIST SP 800-171 requirements • Build integrated go-to-market plans for managed compliance, managed security, managed IT, assessment, implementation, and secure enclave offerings • Establish marketing priorities, budgets, milestones, operating cadences, and performance expectations tied to revenue objectives • Own demand generation from awareness through opportunity creation and drive pipeline quality, velocity, conversion, and revenue contribution • Create and optimize multi-channel campaigns across digital advertising, search, email nurture, webinars, content syndication, events, partner marketing, social media, and account-based marketing • Build account-based marketing programs and nurture paths for priority accounts and buying-committee members • Own brand strategy, voice, positioning, messaging architecture, website messaging, conversion paths, content governance, SEO priorities, and user experience improvements • Lead thought leadership and content development, including articles, regulatory explainers, blogs, guides, case studies, solution briefs, webinars, customer stories, and event presentations • Translate technical and regulatory subject matter into accessible, commercially relevant content • Develop sales-enablement materials and equip revenue teams with consistent buyer-journey messaging • Lead industry events, trade shows, conferences, webinars, executive programs, field marketing, and partner co-marketing • Establish metrics-driven marketing operations, dashboards, executive reporting, attribution, campaign operations, and budget discipline • Evaluate and optimize marketing technology, vendors, agencies, freelancers, and internal resources • Hire, develop, coach, and retain a high-performing marketing team • Establish a differentiated market narrative, predictable qualified-opportunity generation, cross-functional alignment, trusted funnel reporting, scalable content, improved conversion, and measurable field and partner marketing outcomes

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; equivalent professional experience will be considered • 8+ years of progressive B2B marketing experience, including 3+ years in a marketing leadership role • Demonstrated success developing and executing marketing strategies that drive measurable pipeline, revenue, and market growth • Experience marketing complex B2B services, technology solutions, cybersecurity offerings, managed services, compliance solutions, SaaS, or enterprise IT services • Strong command of demand generation, account-based marketing, content strategy, digital marketing, field marketing, campaign operations, and marketing analytics • Experience supporting sales organizations with long, complex sales cycles and multiple economic, technical, and operational stakeholders • Proven ability to translate technical concepts into customer-focused positioning, messaging, and content • Strong executive communication, presentation, writing, and stakeholder-management skills • Experience managing budgets, agencies, vendors, and marketing technology platforms • Track record of building and leading high-performing teams in fast-moving, growth-oriented environments • Analytical mindset and fluency with funnel metrics, attribution, conversion analysis, pipeline reporting, and campaign performance optimization • Preferred: Experience in cybersecurity, cybersecurity compliance, managed security services, managed IT services, GRC, risk management, or regulated technology markets • Preferred: Familiarity with the Defense Industrial Base, federal contracting, CMMC 2.0, DFARS, NIST SP 800-171, FedRAMP, CUI, or government cloud environments • Preferred: Experience marketing to defense contractors, manufacturers, engineering firms, federal contractors, or regulated mid-market organizations • Preferred: Experience working in a private equity-backed or high-growth business environment • Preferred: Familiarity with CRM, marketing automation, web analytics, SEO, paid media, intent-data, ABM, and attribution tools • Preferred: Experience launching services, entering new markets, repositioning a brand, or scaling a marketing organization

🏖️ Benefits

• Fully remote work arrangement • Occasional travel for industry events and offsite meetings