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Head of Brand

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 15%

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Logo of Cyclops

Cyclops

11 - 50 employees

💼 Consulting

📦 Logistics

₿ Crypto

Consulting • Logistics • Crypto

Cyclops is an all-in-one B2B payments platform that provides unified crypto and stablecoin infrastructure tailored exclusively for payments companies. The platform supports receiving crypto and stablecoins at physical and digital checkouts, 24/7 global stablecoin settlement, conversions between fiat, crypto and stablecoins, virtual accounts, and crypto-based payouts, plus orchestration and on/off-ramp APIs for custom integrations. Cyclops focuses on compliant, end-to-end digital asset solutions for payment processors and merchants operating across borders.

📋 Description

• Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies • Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning • Develop thought leadership strategy, POVs, white papers, reports, bylines, and executive visibility • Own end-to-end presence at payments conferences worldwide • Build the annual conference calendar and defend each line item • Grow digital brand presence through website expression, SEO strategy, and AIO/GEO positioning • Define and manage the brand measurement framework, track performance, and report to leadership • Build relationships with payments analysts, journalists, and industry influencers • Develop co-branded content and activations with clients and partners • Report directly to Co-Founder Pat Duffy

🎯 Requirements

• Deep payments industry experience, including experience inside a payments orchestrator, PSP, network, acquirer, or payments-first platform foundational to payments operations • Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution • Strong grasp of digital brand and SEO/AIO in a B2B context • Understanding of how AI search is changing discoverability and strategies to improve visibility • Deep understanding of consumer psychology, including social proof, emotional triggers, trust, and authority • A network in payments • Hands-on execution alongside strategy • Ability to roll up your sleeves and build a brand rather than merely oversee one • Experience working in-house at a payments operator; agency or consulting backgrounds without in-house payments operator experience are not desired • Knowledge of events including Money20/20 (US and Europe), Fintech Meetup, Token 2049, and MAG • Ability to work as a U.S. team member

🏖️ Benefits

• Medical, dental, and vision coverage • Paid time off • Company holidays • Company-issued laptop • Technology accessories • Annual in-person full-team meetup • Other perks that help you thrive in and out of work

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