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Marketing Operations, Data Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Data Scientist

👻 Ghost score 15%

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Logo of Cyclops

Cyclops

11 - 50 employees

💼 Consulting

📦 Logistics

₿ Crypto

Consulting • Logistics • Crypto

Cyclops is an all-in-one B2B payments platform that provides unified crypto and stablecoin infrastructure tailored exclusively for payments companies. The platform supports receiving crypto and stablecoins at physical and digital checkouts, 24/7 global stablecoin settlement, conversions between fiat, crypto and stablecoins, virtual accounts, and crypto-based payouts, plus orchestration and on/off-ramp APIs for custom integrations. Cyclops focuses on compliant, end-to-end digital asset solutions for payment processors and merchants operating across borders.

📋 Description

• Build and maintain marketing analytics dashboards tracking pipeline contribution, CAC, LTV, conversion rates, campaign performance, and channel attribution • Build a measurement framework for conference and event investments • Measure cost per meeting, pipeline generated per event, sponsor ROI, and post-event attribution • Evaluate which payments conferences deliver ROI • Own selection, implementation, and integration of marketing tools • Maintain CRM hygiene, marketing automation platform configuration, attribution modeling, and lead routing • Own the data layer of organic search strategy, including keyword tracking, content performance, backlink analysis, technical SEO auditing, and ranking monitoring • Monitor how search is evolving with AI and develop recommendations • Monitor and measure Cyclops visibility in AI-generated search results such as Perplexity, ChatGPT, and Gemini • Build a framework for tracking AI citation frequency and develop playbooks to improve visibility • Own operations of marketing campaigns with clients and partners • Build and maintain target account lists, monitor intent signals, and measure account-based marketing performance for payments infrastructure buyers • Track competitor digital presence, search share, and content performance • Produce regular competitive and market intelligence briefings for marketing and leadership • Ensure marketing strategy and execution remain aligned with the mission and are delivered on time • Help position Cyclops as the leading stablecoin solutions provider for payments companies

🎯 Requirements

• Payments industry experience, ideally at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform primarily serving payment companies • Strong data and analytics skills • Proficiency with Semrush, Google Analytics, HubSpot, and Excel • Ability to build useful trackers • SEO and AIO experience in a B2B context • Experience owning keyword strategy, content performance tracking, technical SEO audits, and rank monitoring • Understanding of evolving search results pages and ability to adapt strategy • Experience owning or closely managing a marketing automation platform such as HubSpot, Marketo, Pardot, or equivalent • Understanding of marketing automation platform and CRM integration • Ability to build and defend a multi-touch attribution model • Understanding of funnel stages and attribution modeling • Project management discipline; ability to own multiple workstreams, hit deadlines, and communicate blockers early • Strong written communication; ability to produce clear and direct documentation, briefings, and presentations • Understanding of payments industry roles and terminology, including PSP, orchestrator, acquirer, PayFac, and ISO • Understanding of the B2B payments conference ecosystem and event ROI measurement • Experience with payments industry data such as transaction volume metrics, processing economics, or payments press and analyst terminology • Understanding of credible digital presence for technical B2B payments buyers • Ability to work in a fast-paced culture with a founder mindset and relentless execution

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Paid time off • Company holidays • Company-issued laptop • Technology accessories • Annual in-person full-team meetup

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