Senior Director, Storytelling & Brand

Job not on LinkedIn

🔥 1 minute ago

🗽 New York – Remote

🗽 New York – Remote

💵 $225k - $275k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cyera

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice • Build a platform-level narrative bringing Data Security, Agent Security, and Identity Security together • Work with Research teams to turn original data and insight into a distinctive Cyera point of view • Lead storytelling teams across Brand Content and Social • Set storytelling principles, frameworks, editorial standards, strategic direction, and cadence across formats and mediums • Test new formats and distribution tactics and scale effective approaches • Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications • Provide briefs and feedback to maintain a unified brand • Support senior leaders with narrative for keynotes, media, and key moments • Build a scalable framework for activating the brand inside and outside the company • Provide employees, partners, and functions with tools, guidelines, and training • Build a system to measure brand health and business impact • Own brand health metrics including awareness, consideration, recall, and sentiment • Use brand tracking, audience insight, and content performance to sharpen strategy • Work with Demand Gen and Analytics teams to measure the brand's effect on business and pipeline • Report to the VP of Corporate Marketing and serve as a senior voice on the corporate marketing team

🎯 Requirements

• 12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership • B2B technology or category-defining brand experience is a plus • A record of defining a brand platform or positioning that changed how a company was seen and helped it win • Exceptional storytelling craft; ability to write, edit, and shape a narrative and raise the work of others • Experience leading content and social teams and setting standards they follow • Experience turning research and data into a distinctive point of view • Enterprise brand experience; ability to make a serious, technical brand feel human and memorable while maintaining credibility with CISOs and boards • AI fluency and ability to use AI tools in strategy and storytelling • Strong stakeholder skills across marketing, sales, product, research, and executive teams • People leadership experience hiring, coaching, and growing senior talent • Operating principles and leadership style aligned with Cyera's values

🏖️ Benefits

• Ability to work remotely • Office setup reimbursement • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors