Senior Director, Storytelling & Brand Strategy

🔥 0 minutes ago

🗽 New York – Remote

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💵 $225k - $275k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 21%

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Logo of Cyera

Cyera

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice • Build a platform-level narrative bringing Data Security, Agent Security, and Identity Security together • Work with Research teams to turn original data and insight into a distinctive Cyera point of view • Lead storytelling teams across Brand Content and Social • Set principles, frameworks, editorial standards, strategic direction, formats, mediums, and cadence for storytelling • Test new formats and distribution tactics and scale effective approaches • Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications • Provide briefs and feedback to maintain a cohesive brand • Support senior leaders with narrative for keynotes, media, and key moments • Build a scalable framework for activating the brand internally and externally • Provide employees, partners, and functions with brand tools, guidelines, and training • Build a system for measuring brand health and business impact • Own brand health metrics including awareness, consideration, recall, and sentiment • Use brand tracking, audience insight, and content performance to sharpen strategy • Work with Demand Gen and Analytics teams to measure the brand's effect on business and pipeline • Report to the VP of Corporate Marketing and serve as a senior voice on the corporate marketing team

🎯 Requirements

• 12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership • B2B technology or category-defining brand experience is a plus • A record of defining a brand platform or positioning that changed how a company was seen and helped it win • Exceptional storytelling craft, including the ability to write, edit, and shape a narrative • Experience leading content and social teams and setting standards they follow • Experience turning research and data into a distinctive point of view • Enterprise brand experience, with the ability to make a serious, technical brand feel human and memorable while maintaining credibility with CISOs and boards • AI fluency and ability to use AI tools in strategy and storytelling • Strong stakeholder skills across marketing, sales, product, research, and executive teams • People leadership experience, including hiring, coaching, and growing senior talent • Operating principles that match Cyera's: push boundaries, own and act, elevate together • Leadership style that matches Cyera's: model, coach, care

🏖️ Benefits

• Ability to work remotely • Office setup reimbursement • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors

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