Marketing Specialist

🔥 3 minutes ago

🤠 Texas – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of CYPHER Learning

CYPHER Learning

51 - 200 employees

Founded 2009

📚 Education

☁️ SaaS

🏢 Enterprise

💰 $40M Private Equity Round - CYPHER Learning on 2021-06

Education • SaaS • Enterprise

CYPHER Learning is an AI-native learning platform (LMS alternative) that helps organizations create, deliver, personalize, and scale training for employees, partners, customers, franchises, and distributed teams. It includes AI-powered course creation (CYPHER Agent), personalization, skills management, assessments, gamification, automation, e-commerce and marketing, multi-org administration, reporting and insights, and content development services. The platform targets extended enterprise, customer training, partner enablement, employee onboarding, franchised businesses, real estate, finance & banking, associations, nonprofits, training organizations, and more. CYPHER emphasizes driving business outcomes (faster time-to-proficiency, ROI, efficiency), AI-managed skills, and integration with workflows. It offers demos, support, and compliance resources and is positioned as a modern LMS alternative focused on business performance and distributed organizations.

📋 Description

• Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up • Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities • Evaluate marketing opportunities and recommend activities based on regional priorities and business needs • Develop and execute demand generation programs supporting pipeline generation, engagement, and growth across North America • Support content and social media programs aligned with marketing priorities and regional needs • Identify and secure customer participation in case studies, testimonials, and other advocacy initiatives • Support email nurture and other email marketing programs and recommend optimization based on performance • Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements • Collaborate with the global Marketing team and cross-functional partners • Perform all other duties as assigned

🎯 Requirements

• 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns • Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives • Experience coordinating in-person and virtual events from planning through execution • Strong organizational and project management skills • Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions • Excellent written and verbal communication skills, with strong attention to detail • Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment • Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes • Experience working in SaaS or B2B technology preferred • Experience in the LMS, EdTech, or education market is a plus • Copywriting or content development experience is a plus

🏖️ Benefits

• Competitive compensation package • Professional development opportunities • Supportive work culture • Flexible and accessible work arrangements as a global, remote-first company • Equal employment opportunity and inclusive workplace • Reasonable accommodation during the application or interview process

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