Senior Demand Generation Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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DataGrail

51 - 200 employees

Founded 2018

📋 Compliance

☁️ SaaS

🔐 Security

💰 $45M Series C on 2022-10

Compliance • SaaS • Security

DataGrail is a comprehensive data privacy platform designed to help companies navigate data privacy concerns by automating tasks, minimizing risk, and strengthening customer trust. The platform offers solutions like data mapping, consent management, and risk monitoring, with extensive integrations to streamline compliance with privacy regulations like GDPR and CPRA. DataGrail stands out for its ease of use, rapid implementation, and focus on reducing manual workflows for data privacy management.

📋 Description

• Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated paid, event, and email campaigns • Build and ship campaigns directly • Own paid media across Google Ads, LinkedIn Campaign Manager, and YouTube, partnering with the agency • Drive the event calendar, including trade shows, webinars, and executive roundtables • Own a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership • Architect and manage HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce sync • Build and defend metrics including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution • Collaborate with Sales, Product Marketing, RevOps, agencies, venues, and sponsors • Audit paid channels, events, HubSpot, and reporting; identify inefficiencies and deliver improvements • Build nurture and re-engagement tracks and upgrade weekly pipeline dashboards • Make budget and channel decisions and identify future tooling, headcount, or agency needs

🎯 Requirements

• Hands-on HubSpot ownership, including personally architecting and administering an instance • Experience with HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and Salesforce sync • Hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager • Salesforce fluency, including navigating objects, fields, and reports • B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle • Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs • Ability to own a function end to end while balancing strategy with hands-on execution in an individual contributor role • Strong written and verbal communication skills • Bonus: experience in privacy, data governance, security, compliance, or another regulated technical software category • Bonus: Marketo or Pardot experience alongside HubSpot • Bonus: familiarity with account-based marketing or intent-data tools • Bonus: comfort using AI for campaign QA, data hygiene, or reporting synthesis • Bonus: experience as the first or founding owner of a demand generation or marketing operations function

🏖️ Benefits

• Equity eligibility for all full-time regular employees • Health insurance • Dental insurance • Vision insurance • Remote-first working environment • 401(k) savings plan • Parental leave • Wellness benefits • Flexible time off • Paid holidays • Work from home stipend

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