Senior Manager, Lifecycle Marketing

Job not on LinkedIn

🔥 27 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dataiku

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 $400M Series E on 2021-08

Consulting • Logistics • Healthcare

Dataiku is the platform for Everyday AI, systemizing the use of data for exceptional business results. Organizations that use Dataiku elevate their people (whether technical and working in code or on the business side and low- or no-code) to extraordinary, arming them with the ability to make better day-to-day decisions with data. More than 450 companies worldwide use Dataiku to systemize their use of data and AI, driving diverse use cases from fraud detection to customer churn prevention, predictive maintenance to supply chain optimization, and everything in between.

📋 Description

• Build and own Dataiku’s lifecycle marketing function end to end • Establish an authoritative email and lifecycle calendar across prospect, new-user and customer programs • Govern frequency, suppression logic, deliverability, segmentation and audience standards • Define lifecycle program launch standards, including entry criteria, success metrics and exit criteria • Build new-user onboarding, activation, account progression and named-account nurture programs • Provide BDR visibility into prior lead communications • Develop customer adoption, education, retention and expansion programs with Customer Success and Product • Own the lifecycle layer of the marketing automation stack, including HubSpot workflows, Salesforce integration and 6sense account and intent data • Consolidate, document and maintain existing nurture workflows • Report lifecycle contribution through engagement progression, influenced pipeline, retention and expansion • Maintain data quality, deliverability, consent and record hygiene with Marketing Ops • Develop lifecycle applications within agentic workflows, including audience assembly, copy variation, program QA and performance summaries • Define standards for lifecycle agents and human-in-the-loop requirements • Build the lifecycle team as the function develops • Align Web, Content, Acquisition, Field, Marketing Ops, Sales and Customer Success around the function

🎯 Requirements

• 6+ years in lifecycle, nurture, email or growth marketing in B2B, ideally enterprise software with long, multi-threaded buying cycles • Hands-on marketing automation experience; HubSpot or Marketo depth and Salesforce fluency • Experience with complex nurture programs and the underlying HubSpot/Marketo and Salesforce data models • Command of deliverability, frequency capping, suppression, consent and list hygiene • Experience with both prospect and customer lifecycle marketing • Fluency with intent and account data, such as 6sense, Demandbase or similar • Experience using LLMs and comfort building with AI • Analytical strength, including defining, instrumenting and defending metrics • Comfort with ambiguity, tradeoffs and establishing a function through influence • Experience working across regions in a global organization • Excellent written English • Other languages welcome but not required

🏖️ Benefits

• Equal opportunity employer • Personal growth opportunities • Reasonable accommodation support