Web Developer, Digital Analytics Specialist

🕒 June 12

🐊 Florida, Texas – Remote

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💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💻 Frontend Engineer / Web Developer

👻 Ghost score 18%

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Logo of DATAMARK, Inc.

DATAMARK, Inc.

1001 - 5000 employees

Founded 1989

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

DATAMARK, Inc. is a leading global company specializing in Contact Center and Business Process Outsourcing (BPO) solutions. Headquartered in El Paso, Texas, DATAMARK serves Fortune 500 companies and large enterprises from its delivery centers located in the U. S. , Mexico, and India. The company offers a wide range of services, including omnichannel, multilingual contact centers, document lifecycle management, and digital mailroom services aimed at enhancing customer experience and improving operational efficiency through advanced AI solutions. DATAMARK emphasizes corporate social responsibility, diversity, and a strong corporate community in its operations.

📋 Description

• Own and maintain the company website and marketing technology • Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity • Implement and support technical SEO initiatives involving metadata, indexing, schema, and internal linking • Own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks • Analyze user behavior and conversion performance to identify friction points and recommend improvements • Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring reliable data • Build email templates, schedule and deploy email campaigns, and maintain email marketing operations • Manage marketing technology integrations and automations across CMS, CRM, analytics, advertising platforms, and marketing systems • Collaborate with marketing, sales, and technology partners to support campaign performance, demand generation, and data-driven decision-making • Ensure reliable measurement and optimization of digital experiences

🎯 Requirements

• Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field • At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments • At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role • Working knowledge of HTML, CSS, and JavaScript • Experience using Adobe Dreamweaver • Strong proficiency in website management, including CMS updates, page builds, site structure, and ongoing technical maintenance • Hands-on expertise with GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models • Ability to monitor and maintain site health, including performance optimization, mobile responsiveness, accessibility, redirects, and crawl issues • Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements • Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics

🏖️ Benefits

• Remote availability in Florida or Texas for candidates not local to El Paso, with occasional possible travel • Medical, dental, and vision plans • 401k and IRA retirement plans • Basic, voluntary, and AD&D life insurance coverage • Paid time off • Paid volunteer hours • Major holidays off • Short-term and long-term disability plans • Training and development opportunities • Wellness resources

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