Website Strategy Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $158k - $219k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

Fighting for the underdog – We started Dave for one reason: banks weren’t built for people like us, and we knew we deserved better.Like David slaying Goliath, we set out to take on banks and their predatory ways. Our first fight? Making overdraft fees a thing of the past by spotting members the money they needed, without charging them $38. Why? Because it’s the right thing to do.Since then, we’ve continued to bring our members the products traditional banks won't: $500 advances, fee-free goal tracking, and simple ways to find Side Hustles when you’re behind on your budget. We’ve grown a lot since we started, but one thing has never changed: We’re building products that level the financial playing field.

📋 Description

• Define and evolve the long-term strategy for Dave’s website as an acquisition and discovery platform, connecting SEO, content, UX, and experimentation into a unified roadmap. • Analyze website performance, user journeys, and conversion funnels to identify opportunities that improve acquisition efficiency and web-to-app conversion. • Partner with engineering and product to develop a flexible website architecture in Contentful that supports scalable landing pages, experimentation, and rapid iteration. • Lead search and discovery strategy across technical SEO, site architecture, and content frameworks, helping Dave appear in traditional search as well as emerging AI and generative discovery experiences. • Build and manage an experimentation roadmap using tools like Ninetailed, translating test results into scalable improvements across the website. • Collaborate with brand and content teams to develop educational and product-focused content that strengthens trust and positions Dave as a credible financial resource. • Ensure website experiences meet accessibility and regulatory standards, including ADA and CCPA requirements.

🎯 Requirements

• 8+ years of experience in website strategy, growth marketing, or digital experience management (specifically for consumer products/b2c) • Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency • Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks • Strong analytical skills and experience using tools like Google Analytics to evaluate performance and guide decisions • Experience working with modern CMS platforms such as Contentful and experimentation tools like Ninetailed • Deep understanding of SEO, conversion rate optimization, and modern discovery channels, including AI and generative search • Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners • Experience in fintech or another regulated industry (Bonus) • Familiarity with App Store Optimization (ASO) and app store landing page strategy (Bonus)

🏖️ Benefits

• Flexible hours and virtual-first work culture with a home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO and generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team