Marketing Performance Lead

Job not on LinkedIn

🔥 57 minutes ago

🗽 New York, Pennsylvania – Remote

🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $80k - $100k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform (from Ceridian) that provides payroll, benefits administration, workforce management, time and attendance, talent management, and HR analytics. Delivered as a single SaaS solution, Dayforce is aimed at mid-market and enterprise customers for managing payroll, scheduling, compliance, and the employee lifecycle.

📋 Description

• Own Marketing Performance Reporting & Insights • Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue) • Define and standardize KPIs, funnel definitions, and performance views across teams • Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making • Serve as the subject matter expert for marketing performance analytics • Drive Funnel Performance & Demand Efficiency • Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points • Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI) • Identify performance drivers across campaigns, channels, and segments • Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales • Lead Advanced Measurement & Attribution (MMM + MTA) • Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA) • Translate model outputs into actionable insights that inform media and channel-level investment decisions • Provide data-driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance • Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers • Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context • Evolve measurement approaches to improve visibility into incrementality and overall marketing impact • Performance Insights & Scenario Analysis • Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health • Develop scenario-based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix • Connect performance data to business outcomes to support informed discussions on growth and efficiency • Provide clear, fact-based perspectives that highlight trade-offs across channels and performance drivers • Ensure Data Quality & Measurement Integrity • Identify data quality issues, inconsistencies, and reporting gaps impacting performance visibility • Partner with Data and IT teams to improve data reliability and reporting consistency • Ensure alignment of definitions, logic, and reporting outputs across systems and teams • Build confidence in marketing data through validation, governance, and consistency

🎯 Requirements

• Post-secondary education in Marketing, Business, Analytics, or a related field. • 6–8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role. • Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data. • Proven ability to develop and own performance reporting in a multi-channel marketing environment. • Expertise in translating data and analysis into actionable recommendations that drive business results. • Strong analytical, problem-solving, and critical-thinking skills. • Ability to communicate complex insights clearly to diverse stakeholders. • Comfortable challenging assumptions and influencing decisions through data-driven storytelling. • Self-starter who thrives in ambiguous environments and collaborates effectively across teams. • English proficiency is required to support the full North American business. • Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

🏖️ Benefits

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. • Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. • Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. • Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. • Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. • Opportunity: A continuous focus on professional development with many opportunities for training & career growth. • Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.