Campaign Manager, AMER, EMEA

🔥 2 hours ago

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Ignition

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

🤝 B2B

💳 Fintech

💰 $15M Debt Financing - Ignition on 2023-08

SaaS • B2B • Fintech

Ignition is a software platform that helps service-based businesses streamline proposals, client agreements, billing and payments while reducing accounts receivable. It provides online proposals and engagement letters, automated payments, invoicing and billing, reporting and integrations, plus AML/KYC compliance and AI-powered price insights to help firms price services and capture revenue. Ignition targets professional services such as accounting, bookkeeping, agencies, consultants and financial advisors, positioning itself as a B2B SaaS solution to eliminate manual admin, accelerate cash flow, and automate client onboarding and compliance.

📋 Description

• Adapt and localise integrated demand generation campaigns for AMER & EMEA that align Product Marketing, Content, Digital Marketing, Events, Partnerships, Lifecycle and Sales into coordinated buying experiences. • Lead regional campaign planning from concept through launch, defining campaign strategy, target audiences, messaging direction, key campaign assets, regional adaptations and success measures. • Partner with cross-functional teams to ensure regional campaigns are launched effectively across digital, content, events, partner, and sales touchpoints. • Continuously identify opportunities to improve campaign effectiveness, scalability and commercial impact. • Develop deep expertise in the accounting, tax and professional services industries across AMER & EMEA, ensuring campaigns reflect regional customer needs, buying behaviours, industry trends and market opportunities. • Leverage these insights to regionalize global campaigns while maintaining consistency with Ignition's global go-to-market strategy. • Partner closely with Sales to continuously refine campaign priorities based on customer and market feedback. • Define the strategy and direction for campaign assets that support integrated marketing programmes, including educational content, webinars, research, customer stories, events and partner initiatives. • Partner with Product Marketing, Content, Design and Channel Excellence to bring campaign strategies to life across multiple channels. • Ensure every campaign asset contributes to a consistent buying experience and commercial objective. • Lead regional campaign planning across Product Marketing, Digital Marketing, Content, Design, Events & Partnerships, Sales and Customer Success. • Build strong relationships across teams to ensure alignment on campaign priorities, timelines and business outcomes. • Coordinate stakeholders to deliver campaigns on time and maximise campaign impact. • Partner with RevOps and GTM Engineering to develop AI-enabled marketing workflows, campaign intelligence and automation that improve marketing effectiveness, increase learning velocity and help scale demand generation globally. • Identify opportunities to leverage AI to improve campaign planning, execution, measurement and customer engagement. • Measure campaign effectiveness using commercial outcomes including pipeline contribution, qualified opportunities, revenue contribution, campaign performance trends and campaign learnings. • Analyse campaign performance and identify opportunities for optimisation across campaigns, audiences and regions. • Lead campaign retrospectives and contribute insights that improve future campaign planning.

🎯 Requirements

• 5+ years' experience in B2B SaaS Demand Generation, Integrated Marketing or Field Marketing. • Demonstrated experience developing integrated marketing campaigns across multiple channels. • Strong project management skills with the ability to coordinate multiple stakeholders, priorities and deadlines. • Excellent stakeholder management, communication and collaboration skills. • Strong commercial mindset with the ability to balance strategic thinking and execution. • Experience partnering closely with Sales and cross-functional marketing teams. • Experience using marketing automation platforms such as HubSpot. • Comfortable leveraging AI tools to improve marketing effectiveness.

🏖️ Benefits

• health insurance • equity • annual bonus