National Consumer Strategy Director

Job not on LinkedIn

🔥 1 hour ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, HR, benefits administration, workforce management (time & attendance, scheduling), talent management, and analytics. Delivered as enterprise SaaS, Dayforce is used by businesses to streamline HR and payroll processes, improve compliance, and manage the full employee lifecycle.

📋 Description

• Own accountability for consumer growth, revenue, retention, and lifetime value across national products • Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction • Establish clear success metrics and lead the organization toward achieving them • Own and optimize the full consumer funnel, from acquisition through retention and monetization • Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value • Identify and remove friction across the customer journey to unlock growth • Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media • Ensure channel investments are aligned with business priorities and ROI targets • Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities • Ensure content and product investments are optimized for audience growth and revenue impact • Act as the connective tissue between audience demand and business strategy • Collaborate with product teams to develop and scale new consumer offerings and monetization strategies • Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth • Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment • Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints • Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions • Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives • Set strategic direction and prioritize initiatives across a highly matrixed organization • Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results • Influence without authority while maintaining accountability for outcomes

🎯 Requirements

• A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. • 10+ years of experience in consumer strategy, audience development, or digital marketing. • Proven success in monetizing content through building audience and/or subscriptions. • Strong analytical skills and experience with data-driven decision-making. • Excellent communication, leadership, and stakeholder management abilities.