Paid Media Optimization Strategist – Client Success

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, workforce management, HR, benefits administration, talent management, and time and attendance solutions. It is delivered as a SaaS product for organizations to manage employee lifecycle, payroll processing, scheduling, and compliance in a unified system. Dayforce is primarily sold to businesses and enterprise HR teams as a B2B enterprise HR technology solution.

📋 Description

• The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. • Review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention. • Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics) • Optimizing PPC campaigns in order to increase campaign success • Updating and/or creating pacing reports for campaigns • Creating campaigns within our platform • Providing weekly/monthly/ad hoc reporting • Creating ads and A/B tests for PPC • Reviewing keywords and providing feedback on potential keyword strategies • Providing reviews of SEO tasks • Completing SEO reporting • Joining client meetings as needed and be comfortable presenting findings and analysis as needed • Building rapport with internal team members through routine and scheduled meetings • Developing & advising on marketing strategies and assessing feasibility based on client expectations, and identifying marketing and advertising opportunities for clients.

🎯 Requirements

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent • 2+ years of campaign management experience • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts • Bachelor’s Degree in Marketing, Communications, Public relations or related fields • Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs • Creative thinker with strong time management, and organizational skills with exceptional attention to detail