Senior Demand Generation Manager

🔥 2 minutes ago

🌲 North Carolina, Texas, +1 more states – Remote

🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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SolarWinds

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

SolarWinds is a provider of IT infrastructure and operations management software that helps organizations monitor, observe, and manage hybrid IT environments. Its portfolio includes monitoring and observability, database performance, incident response, and IT service management (ITSM) tools, offered as SaaS and self-hosted solutions with AI and automation features to improve operational resilience and speed incident response.

📋 Description

• Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability. • Own campaign strategies across mid-to-bottom funnel, from consideration to conversion. • Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more. • Develop and manage a fleet of AI agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates. • Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity. • Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets. • Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy. • Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics. • Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance. • Use performance data to identify what's working, flag issues early, and recommend optimizations.

🎯 Requirements

• 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology. • Proven track record of driving measurable pipeline and revenue for new business. • Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events. • Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools. • Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes. • Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving. • Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data. • Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen. • Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development