Senior Demand Generation Manager

🕒 July 27

🌲 North Carolina, Texas, +1 more states – Remote

🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 60%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SolarWinds

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

SolarWinds is a provider of IT infrastructure and operations management software that helps organizations monitor, observe, and manage hybrid IT environments. Its portfolio includes monitoring and observability, database performance, incident response, and IT service management (ITSM) tools, offered as SaaS and self-hosted solutions with AI and automation features to improve operational resilience and speed incident response.

📋 Description

• Translate GTM strategy and product priorities into demand generation strategies for qualified new business pipeline • Own mid-to-bottom funnel campaign strategies from consideration through conversion • Support sales-ready lead creation through retargeting across free trial activations, interactive demos, quotes, and other conversions • Develop and manage AI agents, skills, and autonomous workflows for targeting, orchestration, and personalization at scale • Work with SDRs to align lead follow-up and improve lead-to-opportunity conversion • Develop a testing roadmap with the CRO team, including benchmarks and conversion targets • Shape messaging, content, and campaign strategy based on how CIOs and senior IT buyers evaluate observability platforms • Partner with Product Marketing on campaign materials for IT decision makers • Own campaign measurement and optimization using performance data and insights • Identify issues early and recommend optimizations

🎯 Requirements

• 7+ years of B2B marketing experience, with a focus on demand generation and integrated campaigns, ideally within SaaS or enterprise technology • Proven track record of driving measurable pipeline and revenue for new business • Experience executing campaigns across paid ads, email, web, social, chatbot, and events • Understanding of AI skills versus AI agents, complex workflows, and automation for demand generation programs • Advanced proficiency with marketing automation and CRM platforms, including Marketo and Salesforce • Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools • Data-driven approach with ability to connect programs to pipeline outcomes • Ability to measure and optimize campaign performance • Ability to collaborate across product, sales, partners, and regional teams • Strong organization, attention to detail, and ability to manage multiple programs in a fast-paced environment