Patient Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $115k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Daymark Health

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare • Healthcare Insurance • Pharmaceuticals

Daymark Health is a supportive cancer care organization that focuses on empowering patients through their cancer journeys. They offer personalized care tailored to individual needs, connecting patients with their primary care physicians, oncologists, and care teams for a seamless experience. Services include in-home care, symptom management, 24/7 support, and navigation of social support resources, ensuring comprehensive assistance throughout the treatment process.

📋 Description

• Shape Daymark's patient acquisition and engagement strategy • Develop and execute multichannel campaigns across print collateral, email, SMS, direct mail, out-of-home, and digital • Write patient- and provider-facing emails, brochures, landing pages, scripts, and collateral • Partner with the enrollment team with materials, messaging, and campaigns to convert prospective patients • Own the patient marketing calendar, including scheduling, building, and deploying campaigns • Use marketing automation platforms and CRM tools to deliver targeted, personalized communications • A/B test and optimize campaigns to improve enrollment and engagement • Monitor and analyze campaign performance to inform future activity • Use data-driven insights to tailor messaging throughout the prospective patient journey • Ensure patient and enrollment communications meet HIPAA, TCPA, and other consent requirements • Build repeatable processes and campaigns that measurably support new patient enrollment

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience • 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required • Portfolio of writing samples showing ability to write independently and on-brand • Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform, including segmentation, personalization, and A/B testing • Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics • Comfort working in a CRM; Salesforce preferred • Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance, or ability to learn quickly and partner with compliance • Strong project management skills and experience managing multiple workstreams and shipping on schedule • Experience using AI tools such as LLMs, content generation, and analysis tools • Strong independent writing skills for patient- and provider-facing content • Experience developing and executing campaigns across email, SMS, direct mail, print, digital, and ideally out-of-home • Fluency with marketing automation platforms and CRMs; basic HTML knowledge is a plus • A/B testing, performance analysis, and data-driven optimization skills • Ability to work independently in a dynamic, fast-paced, early-stage environment • Ability to collaborate across marketing, enrollment, clinical, and operations • Alignment with Daymark's mission; healthcare, patient marketing, or regulated-industry experience is a bonus • Patient-facing roles require Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy by the start date