PR Manager, Performance – Global HOKA Brand Communications

Job not on LinkedIn

🕒 August 20

🌵 Arizona, California, +9 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $96.6k - $130.4k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎙️ Public Relations (PR)

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Deckers Brands

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1973

🏭 Manufacturing

📦 Logistics

👗 Fashion

Manufacturing • Logistics • Fashion

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Known for its high-quality products and trendsetting designs, Deckers Brands encompasses a portfolio of well-known brands that appeal to diverse consumer segments worldwide.

📋 Description

• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives • Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams • Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement • Lead PR strategy and execution for global events, races, product launches, and media experiences • Coordinate media attendance, spokesperson preparation, and onsite communications support • Partner with regional teams to ensure consistent execution and maximize earned media opportunities • Oversee proactive media outreach, interview coordination, and press responses across global markets • Manage HOKA’s global PR agency network, including strategic direction, campaign execution, and performance • Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media • Track global PR KPIs including media coverage, impressions, share of voice, and placement quality • Prepare executive reporting and campaign recaps with actionable insights • Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance • Manage and mentor direct report(s), providing coaching, feedback, and professional development • Serve as the primary communications partner across internal stakeholders and regional teams • Establish priorities, workflows, and best practices to ensure successful global campaign execution

🎯 Requirements

• Bachelor’s Degree or above • 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope • Strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals • International media experience is a plus • Proven ability to develop and execute integrated global PR campaigns from strategy through measurement • Exceptional writing and editing skills • Fluency in brand voice and editorial instincts across markets • Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment • Comfort translating KPIs and insights into actionable global communications strategy • Passion for the running and active lifestyle space • Strong organizational skills and ability to manage multiple workstreams across time zones and regions • Budget management experience and comfort with financial forecasting and reconciliation across markets • Willingness to travel internationally for events, activations, and races

🏖️ Benefits

• Competitive pay and bonuses • Financial planning and wellbeing programs • Income protection, expense payment, and investment plans • Time-away-from-work plans • Generous discounts • Community-based programs • Personal and professional development opportunities and support • Comprehensive health and wellness programs