VP, Self-Serve

🕒 March 16

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

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Deepgram

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤖 Artificial Intelligence

☁️ SaaS

🔌 API

💰 $47M Series B on 2022-11

Artificial Intelligence • SaaS • API

Deepgram is a leading voice AI company that provides powerful APIs for speech-to-text, text-to-speech, and language understanding applications. Their platform enables developers to build sophisticated voice AI solutions for use cases such as contact centers, medical transcription, conversational AI, and more. Known for unmatched accuracy, speed, and cost-effectiveness, Deepgram's technology is trusted by top enterprises and startups worldwide. By offering real-time and highly accurate transcription capabilities, Deepgram helps businesses gain insights from voice data, making it an essential tool for transforming voice interactions.

📋 Description

• Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets • Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership • Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion • Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs • Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs • Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage • Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning • Translate insights from data, user research, and market trends into actionable growth initiatives • Build and lead the Self-Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale • Provide strategic direction, coaching, and mentorship to develop world-class PLG and analytics talent • Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self-serve initiatives

🎯 Requirements

• 8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions • Proven track record of driving PLG growth in B2B SaaS, ideally in developer-focused or API-first products • Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion • Strong analytical capabilities including SQL, experimentation design, and statistical analysis • Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure • Experience building and leading high-performing teams, with demonstrated ability to coach and develop talent • Track record of successful cross-functional leadership and executive stakeholder management • Comfort operating in high-growth, rapidly changing environments with ambiguous problems • Experience with products serving highly technical personas (developers, data scientists, engineers)

🏖️ Benefits

• Medical, dental, vision benefits • Annual wellness stipend • Mental health support • Life, STD, LTD Income Insurance Plans • Unlimited PTO • Generous paid parental leave • Flexible schedule • 12 Paid US company holidays • Quarterly personal productivity stipend • One-time stipend for home office upgrades • 401(k) plan with company match • Tax Savings Programs • Learning / Education stipend • Participation in talks and conferences • Employee Resource Groups • AI enablement workshops / sessions