Head of Product Marketing – Growth

Job not on LinkedIn

🕒 October 5

🌏 Anywhere in the World

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Defuse Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

₿ Crypto

🌐 Web 3

🤖 Artificial Intelligence

Crypto • Web 3 • Artificial Intelligence

Defuse Labs is a deep‑tech company building NEAR Intents, an intent-driven transaction and liquidity layer that enables seamless, AI-driven cross-chain interactions. The team applies expertise in AI, cryptography, and decentralized finance to let autonomous agents, smart contracts and services transact across blockchain networks with optimized liquidity, secure execution and real-time interoperability. Their offering focuses on automating complex cross-chain financial operations, connecting AI, services and financial applications on the NEAR ecosystem for scalable, secure decentralized finance (DeFi) use cases.

📋 Description

• Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption • Define and refine target audiences, core use cases, value proposition, and competitive positioning using user, product, and market insights • Translate research, feedback, and behavioral data into actionable Product and UX recommendations • Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention • Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics • Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education • Support NEAR Intents product marketing and partner launches with CEXs, wallets, fintech platforms, and other distribution partners • Build repeatable product marketing processes and playbooks for scalable launches, experimentation, and adoption initiatives

🎯 Requirements

• 4–7 years of experience in product marketing or a closely related product role • Ideally meaningful experience at a centralized exchange, fintech company, crypto wallet, or another trading, payments, or digital-asset product • Proven track record of owning go-to-market for product features or integrations end-to-end, from positioning and launch through adoption and performance tracking • Strong understanding of exchange, wallet, or fintech users and product teams • Excellent written and verbal communication skills • Ability to turn technical or ambiguous concepts into clear, compelling narratives for partner teams and end users • Comfortable operating with ambiguity in a fast-moving, resource-lean environment • Experience working effectively in remote, globally distributed teams • Solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers • Comfortable working closely with technical and engineering teams

🏖️ Benefits

• High ownership • Fast execution and high standards • Globally distributed team • Startup-mode environment with initiative and adaptability

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