Regional Performance Marketing Manager – Automotive, Multi-Location Retail

🔥 1 minute ago

🌽 Illinois, Minnesota, +1 more states – Remote

🌽 Illinois – Remote ❄️ Minnesota – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Delavan Holdings

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2024

🚘 Automotive

🏨 Hospitality

📦 Logistics

Automotive • Hospitality • Logistics

Delavan Holdings is a diversified holding and service company that provides centralized support services to a family of affiliated businesses, including automotive and RV dealerships, fulfillment and logistics, hospitality and resort operations, and dealer services. The company’s primary role is to offer back-office, operational, and administrative support so its subsidiaries can focus on their core missions and serve their communities effectively. Delavan Holdings operates from Delavan, Wisconsin and positions itself as a community-oriented umbrella organization for its affiliates.

📋 Description

• Own day-to-day performance of digital and retail marketing across a portfolio of dealership locations • Monitor paid search, paid social, display, retargeting, geo-targeted and local digital campaigns • Evaluate campaign effectiveness and recommend changes to spend, targeting, messaging and channel mix • Track and report VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale and ROI • Translate marketing data into recommendations for regional and dealership leadership • Identify underperforming campaigns and develop corrective action plans • Monitor marketing budgets and track spend against regional and store-level budgets • Identify pacing issues, unused budget and opportunities to reallocate spend • Partner with General Managers, sales leaders and fixed-operations leaders • Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities and local market conditions • Provide marketing-performance reviews and recommendations to store leadership • Manage OEM marketing requirements, co-op compliance and reimbursement documentation • Serve as day-to-day contact for agencies, technology partners and third-party vendors • Monitor vendor performance against KPIs, deliverables and timelines • Monitor online reviews, CSI and customer sentiment using Kenect and other reputation-management tools • Oversee store-level social activity, posting frequency and compliance with company and FTC requirements • Coordinate regional and store-level campaign execution, approvals and milestones

🎯 Requirements

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media • Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns • Demonstrated experience analyzing marketing KPIs and making recommendations based on performance • Experience managing meaningful marketing budgets • Strong Excel, reporting and dashboard skills • Ability to work directly with operational leaders and explain marketing performance in practical business terms • Strong organizational and project-management skills • Comfortable managing multiple locations, campaigns, priorities and deadlines • Automotive dealership marketing experience strongly preferred • RV, powersports or other multi-location retail marketing experience strongly preferred • Experience supporting multiple stores, locations or geographic markets strongly preferred • Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms and digital retail metrics strongly preferred • OEM co-op or manufacturer marketing-compliance experience strongly preferred • Fixed operations/service marketing experience strongly preferred • Experience managing agencies and digital marketing vendors strongly preferred • Applicants must live in or near Springfield, Illinois; Central/Western Illinois; Madison, Wisconsin; La Crosse, Wisconsin; or Hastings, Minnesota

🏖️ Benefits

• Remote, field-based work arrangement • Opportunity to influence marketing performance across an entire region • Work directly with dealership leadership and a centralized marketing organization • Exposure to multiple states and OEM brands