Senior Social and Influencer Marketing Manager

🕒 May 13

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

🦅 H1B Visa Sponsor

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Defining the global social media strategy, • governance, • and scale: • Define the objectives, • target audiences, • platform strategies, • content pillars, • and engagement tactics across all relevant social media channels. • Growing and developing all social media activities across Demandbase Social platforms: • Including content creation and curation, • community management, • social listening, • and reporting. • Building an internal Employee Advocacy program and developing an Executive Thought leadership platform on relevant social channels by amplifying cohesive and consistent brand narratives internally and externally. • Building and managing an influencer marketing program: • Identifying and vetting potential influencers, • negotiating contracts, • developing creative briefs, • managing campaigns, • and tracking performance. • Managing social media budgets: • Allocating resources effectively across different platforms and campaigns. • Analyzing and reporting on performance: • Tracking key metrics, • generating insights, • and optimizing campaigns to achieve maximum impact and attribute to pipeline. • Collaborating with cross-functional teams: • Working closely with content, • creative, • communications, • and product marketing to ensure alignment and maximize campaign effectiveness. • Building and nurturing relationships: • Developing strong relationships with key influencers, • social media partners, • and internal stakeholders. • Maintaining brand consistency: • Ensuring all content, • copy, • design and video is always reflective of the company’s strategic brand identity. • Staying ahead of the curve: • Monitoring social media trends, • emerging platforms, • and best practices to continuously evolve our social and influencer strategies.

🎯 Requirements

• 7+ years of experience in social media and influencer marketing, • preferably in a B2B environment. • Proven track record of developing and executing successful social and influencer campaigns that drive measurable results. • Deep understanding of social media platforms, • algorithms, • and best practices. • Strong knowledge of the influencer marketing landscape, • including identification, • outreach, • and relationship management. • Excellent communication, • interpersonal, • and presentation skills. • Data-driven mindset with the ability to analyze performance and extract actionable insights. • Take a leadership role in evaluating, • integrating, • and scaling with AI tools to increase efficiencies and quality. • Experience managing social media budgets and resources. • Strong project management and organizational skills. • Ability to thrive in a fast-paced, • collaborative environment. • Self-starter and highly accountable to continuous progress and results. • Bonus Points • Experience with Oktopost, • Asana and Jasper. • Experience in the marketing and sales technology industry. • Agency management experience. • Graphic design and video production capabilities.

🏖️ Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, • a flexible PTO policy, • paid holidays, • and access to mental health and wellness resources. • We also provide a 401(k) with pre-tax, • after tax, • and roth options, • as well as short-term/long-term disability, • life insurance, • and other great benefits.