Senior Director, Commerce Measurement & Analytics

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🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $94k - $172k / year

⏰ Full Time

🟠 Senior

👔 Director

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

B2B • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC). • Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality. • Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning. • Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency. • Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows. • Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks. • Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients • Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms. • Consult on Amazon measurement best practices for client teams. • Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement. • Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

🎯 Requirements

• 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise. • Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries • Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests) • Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting • Working knowledge of AMC APIs, data ingestion, and measurement data pipelines • Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools • Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams. • Agency, retailer, or commerce technology platform experience strongly preferred.

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave.