Performance Creative Strategist

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $66.3k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Develop creative briefs and campaign strategies addressing audience barriers and driving measurable performance • Analyze creative concepts and propose data-driven testing strategies and iterations • Serve as a primary client contact across creative and performance conversations • Build trusted client relationships and deliver strategic solutions • Provide data-driven recommendations aligned with client briefs • Write creative and media briefs translating product, brand, and audience insights into concepts • Lead creative testing roadmaps across global accounts • Partner with media teams to connect testing results to CTR, CPA, and conversion metrics • Collaborate with creative, design, and production teams to deliver assets • Manage end-to-end creative workflows from briefing and production through iteration and optimization • Provide constructive feedback to improve storytelling and creative performance • Prioritize creative pipelines based on business goals, impact potential, and client expectations • Conduct market research and trend analysis with research teams • Distill creative performance data into actionable insights • Contribute to thought leadership through case studies, content, and client presentations

🎯 Requirements

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred) • Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more • Strong understanding of creative testing methodologies and optimization of down-funnel KPIs • Proven ability to generate data-driven insights • Exceptional client-facing communication skills • Ability to thrive in fast-paced environments, manage multiple priorities, and own results end-to-end • Strong organizational skills and meticulous attention to detail • Authorization to work in the U.S. required through E-Verify

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401K plan, plus matching • PTO • Paid Company Holidays • Parental Leave