Manager, Marketing Content and Copy

🔥 30 minutes ago

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DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Develop engaging, audience-focused copy for a variety of marketing materials • Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality • Partner with the Brand team to develop and execute integrated marketing campaigns • Collaborate with cross-functional stakeholders to translate complex information into clear content • Lead, manage, coach, and provide direction to contract copywriters • Develop and optimize content using advanced SEO copywriting best practices • Edit and proofread content to ensure accuracy, clarity, and alignment with brand standards • Develop brand-focused content that supports strategic marketing objectives • Ensure all content adheres to university compliance requirements • Manage multiple projects simultaneously in a fast-paced environment • Identify opportunities to improve content effectiveness and streamline processes • Support and attend DeVry’s annual commencement and DeVry Day events

🎯 Requirements

• 5-8+ years of experience in content marketing, copywriting, brand content, communications, or related fields • Bachelor's degree in marketing, communications, English, journalism, or a related field • Proven experience developing strategic marketing content and copy across multiple channels • Demonstrated experience leading projects, managing content workflows, and providing direction to writers • Well-versed in SEO principles, SEO copywriting techniques, and digital marketing best practices • Experience using project management and workflow tools such as Asana, Jira, or similar platforms • Highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook) • Demonstrated ability to leverage AI-powered tools responsibly and effectively

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development