HCP Marketing Manager

🔥 10 hours ago

🇺🇸 United States – Remote

💵 $105.8k - $176.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Dexcom

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare Insurance • Biotechnology • Wearable Technology

Dexcom is a leading provider of continuous glucose monitoring (CGM) systems, revolutionizing how people manage diabetes and track their glucose levels. Known for their best-in-class glucose biosensing technology, Dexcom offers products like the Dexcom G7 CGM system, which provides real-time glucose monitoring and insights to help individuals become healthier. Founded in 1999, Dexcom has consistently innovated in the field of diabetes management, empowering users to take control of their health with accurate and advanced glucose monitoring solutions. Their products are designed for both adults and children and do not require a prescription.

📋 Description

• Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business • Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels • Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams • Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources • Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways • Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing • Experience developing HCP marketing strategies across paid media, digital, and sales enablement • Strong working knowledge of MLR processes and regulated promotional environments • Proven ability to manage multiple projects and stakeholders simultaneously • Excellent communication, collaboration, and execution skills.

🏖️ Benefits

• A full and comprehensive benefits program. • Growth opportunities on a global scale. • Access to career development through in-house learning programs and/or qualified tuition reimbursement. • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.