Marketing Research Manager

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $122.5k - $204.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Dexcom

Dexcom

10,000+ employees

Founded 1999

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

Dexcom is a leading provider of continuous glucose monitoring (CGM) systems, revolutionizing how people manage diabetes and track their glucose levels. Known for their best-in-class glucose biosensing technology, Dexcom offers products like the Dexcom G7 CGM system, which provides real-time glucose monitoring and insights to help individuals become healthier. Founded in 1999, Dexcom has consistently innovated in the field of diabetes management, empowering users to take control of their health with accurate and advanced glucose monitoring solutions. Their products are designed for both adults and children and do not require a prescription.

📋 Description

• Support Dexcom’s business strategy through customer insights and data storytelling • Lead U.S. and global brand research projects for Dexcom’s core brands • Independently plan and execute primary qualitative and quantitative research projects • Clarify business and market research objectives • Design research methodologies and develop questionnaires and discussion guides • Oversee survey programming, analyze data, and prepare summative reports and recommendations • Lead creative concept testing, messaging and communications testing, brand tracking, brand equity measurement, market landscape, and market opportunity assessment projects • Partner with internal stakeholders and external research partners to recommend methodologies and oversee fieldwork • Manage research logistics and vendors, including screener development, respondent recruitment, proposals, vendor setup, invoices, and document control • Ensure research quality, timing, and budget expectations are met • Develop and present compelling data storylines and recommendations • Analyze syndicated and secondary research and extract relevant insights • Synthesize themes across research and data sources into actionable insights • Serve as a strategic research partner to cross-functional stakeholders and influence business decisions • Apply AI-enabled and machine-learning-supported approaches to synthesize high-volume unstructured inputs such as social listening, app reviews, Amazon reviews, and verbatim feedback • Understand and comply with documented quality standards and requirements

🎯 Requirements

• Typically requires a Bachelor’s degree in market research, business, mathematics or social sciences • Experience independently planning and executing qualitative and quantitative market research projects in pharmaceutical, med tech/medical device, or consumer packaged goods organizations • First-hand experience integrating brand market research methodologies in support of brand planning and execution plans • Exceptional written and oral communication skills • Strong analytical skills, including quantitative data analysis • Working knowledge of conjoint, discrete choice modeling, price elasticity, and segmentation • Strong attention to detail and ability to ensure accuracy, consistency, and quality across research deliverables • Ability to collaborate with internal stakeholders, external vendors, and cross-functional partners • Strong project management and organizational skills • Ability to independently manage multiple priorities, complex projects, vendors, timelines, and budgets • Ability to identify and prioritize key research questions and recommend fit-for-purpose approaches • Experience using syndicated and secondary research sources to assess market and competitive trends, size opportunities, contextualize and validate primary research findings, and translate evidence into recommendations • Strong command of MS Office software, with advanced PowerPoint and Excel skills • Command of basic statistics theory • 5-15% travel required • Graduate degree may be desirable with 4 years of related experience • Experience in the diabetes space is nice to have • Experience with payer/insurance landscape in the US is nice to have • Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools is nice to have • Familiarity with social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms is nice to have

🏖️ Benefits

• A full and comprehensive benefits program • Growth opportunities on a global scale • Access to career development through in-house learning programs and/or qualified tuition reimbursement • Home office workplace; not required to live within commuting distance of an assigned Dexcom site • Flex workplace option may be available for employees within commuting distance of a Dexcom site

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