Director, Programmatic

🕒 May 19

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Digital Matter

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

Marketing • Analytics • Enterprise

Digital Matter is a company that specializes in performance marketing solutions for ambitious brands in a competitive landscape. They provide services that optimize marketing performance by leveraging data mining, customer analytics, performance marketing optimization, and business transformation. Digital Matter adopts a consultative and creative approach to analytics, helping clients understand, reshape, and direct their data to drive impactful results. Their integrated and data-driven marketing strategies focus on developing marketing capabilities and transforming organizations towards achieving peak performance.

📋 Description

• Serve as the programmatic lead, helping define the team’s mandate, operating model, and standards of excellence • Build, hire, and develop a high-performing team across programmatic trading, ad operations, analytics, and client strategy • Establish scalable processes, documentation, workflows, and decision rights to support a growing portfolio of retail clients • Set the cultural and operational foundation for a disciplined, accountable, and analytically rigorous media investment team • Lead programmatic strategy across a robust portfolio of retail clients, aligning media investment decisions to each client’s commercial objectives • Develop client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels • Establish allocation frameworks that balance performance, growth, efficiency, and risk across multiple client portfolios • Identify opportunities to expand client relationships through stronger performance, improved measurement, and new media investment opportunities • Own the design and optimization of bidding strategies across DV360, The Trade Desk, Amazon DSP, and other relevant platforms • Partner with product, data science, and engineering teams to help shape the AI trading platform roadmap, ensuring it reflects trader workflows, client needs, and real-world market dynamics • Build supply-path optimization frameworks, including curated marketplaces, direct publisher access, fee transparency, and inventory governance • Define standards for campaign execution, pacing, optimization, brand safety, viewability, invalid traffic prevention, and MFA exclusion • Ensure consistent execution quality across clients while tailoring strategies to category dynamics, margin profiles, and business goals • Partner with analytics, data science, and finance teams to build measurement frameworks across incrementality testing, attribution, MMM, and business outcome reporting • Establish portfolio-level governance, including budget guardrails, concentration thresholds, performance benchmarks, and escalation protocols • Deliver executive-ready reporting on client performance, variance drivers, investment rationale, and forward-looking recommendations • Create a repeatable operating system for assessing what is working, what is underperforming, and where capital should be reallocated across the portfolio

🎯 Requirements

• 8+ years of experience in programmatic media, digital investment, or performance marketing, including leadership experience within a trading desk, in-house programmatic function, or media investment organization • Proven track record building and scaling programmatic capabilities within a fast-growing, client-facing environment • Deep hands-on expertise across major DSPs, including DV360, The Trade Desk, Amazon DSP, and retail media ecosystems • Strong understanding of the broader programmatic supply chain, including SSPs, exchanges, identity frameworks, curated marketplaces, and supply-path optimization • Demonstrated ability to develop, optimize, or operationalize bidding strategies, custom algorithms, log-level optimization, and AI-driven decisioning frameworks • Experience leveraging data, automation, and AI platforms to improve media performance, operational efficiency, and portfolio-level outcomes • Strong analytical and measurement capabilities, including incrementality testing, attribution, MMM, and interpreting model outputs to drive business decisions • Financial and commercial acumen, including experience managing media budgets, analyzing unit economics, evaluating ROI, and owning portfolio performance outcomes • Comfortable working cross-functionally with data science, engineering, analytics, finance, strategy, and client leadership teams • Experience building processes, operating models, and governance structures within high-growth or evolving organizations • Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred • Background in quantitative finance, trading, retail media, curated marketplaces, or internal media technology/platform development is a strong plus.

🏖️ Benefits

• Equity and benefits