Retail Media Reporting & Insights Analyst

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🕒 June 5

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Centralize reporting domains across relevant media network channels • Collaborate with agency partners to access channel level reporting • Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view • Make strategic recommendations based on performance analysis and consumer insights • Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings • Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking • Support the socialization of performance insights across the enterprise and with brand partners • Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports • Foster Partnerships with Platform and Agency partners • Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data • Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

🎯 Requirements

• Bachelor's Degree in Statistics, Math, Finance, Economics • 1-3 years of experience in Digital marketing and/or Media marketing • Experience with Tableau (or related data visualization tool) • Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…) • Knowledge of data mining / database structures - SQL knowledge preferred, but not required • Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred - R experience preferred, but not required

🏖️ Benefits

• generous suite of benefits