Senior Product Manager – Marketing & Media Analytics

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DICK'S Sporting Goods

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1948

🛒 Retail

⚽ Sports

🛍️ eCommerce

Retail • Sports • eCommerce

DICK'S Sporting Goods is the largest sporting goods retailer in the United States, offering a wide range of sporting equipment, apparel, and footwear. Committed to enriching communities through sports, DICK'S Sporting Goods also partners with major sports brands like UnderArmour, Patagonia, and Nike to provide high-quality products. The company is dedicated to inclusivity and sustainability, providing resources and support to help athletes and children participate in sports. Headquartered in Pittsburgh, DICK'S is at the forefront of innovative retail and fosters a people-first culture. The company also runs the DICK'S Sporting Goods Foundation, emphasizing the transformative power of sports.

📋 Description

• Own the product vision, strategy, and roadmap for marketing and media analytics, aligned to enterprise priorities and marketing outcomes. • Partner across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into clear product direction. • Lead products and capabilities across campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimization. • Shape a clear point of view on KPI frameworks, measurement design, data quality, governance, and how analytics should inform investment decisions. • Work closely with engineering and data teams to define data requirements, instrumentation, model dependencies, and scalable platform capabilities. • Evaluate external platforms and partners across the martech, adtech, identity, and data collaboration ecosystem, and help drive build, buy, or partner decisions. • Define success metrics, drive adoption, and measure impact through business outcomes including efficiency, speed to insight, and return on media investment. • Communicate strategy, tradeoffs, progress, and outcomes clearly to senior leaders and cross-functional stakeholders.

🎯 Requirements

• 6+ years of product management experience, including meaningful experience in analytics, marketing technology, adtech, media measurement, or related data products. • Strong understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the underlying data flows that support activation and performance analysis. • Experience building data-intensive products, analytics platforms, measurement solutions, or workflow tools used by marketers, analysts, or media teams. • Experience working with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious approaches to data sharing and measurement. • Practical familiarity with analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments such as LiveRamp and clean rooms. • Strong strategic thinking, executive communication, and cross-functional leadership skills, with the ability to influence without direct authority. • Bachelor’s degree in business, marketing, economics, computer science, engineering, statistics, or a related field.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities • Bonuses • Stock options • Equipment allowances • Wellness programs