Paid Advertising Specialist – Google Ads Expert

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Digital Marketing Direction

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2013

💼 Consulting

🏭 Manufacturing

🏗️ Construction

Consulting • Manufacturing • Construction

Digital Marketing Direction is a full-service inbound marketing and digital agency that helps companies grow through HubSpot-powered strategies, lead generation, and sales enablement. They offer analytics, buyer persona development, consulting, digital advertising, editorial planning, email and social media marketing, SEO, graphic and website design, and inbound selling to tie leads directly to the bottom line. They highlight work across manufacturing, construction, travel, healthcare, technology and consulting and focus on measurable growth for business clients.

📋 Description

• Build and launch Google Search, Display, and Performance Max campaigns for B2C and B2B clients • Manage high-volume Google Ads campaigns with $50K-$150K+/month budgets • Execute daily bid adjustments, keyword additions and negatives, and audience refinements • Conduct A/B tests on ad copy, landing pages, and creative variations • Monitor performance metrics and implement tactical improvements • Troubleshoot conversion tracking, Google Tag Manager, and analytics issues • Create campaign documentation and performance reports • Build and launch Facebook/Instagram campaigns • Manage Meta audience targeting, creative testing, and budget optimization • Execute retargeting and lookalike audience strategies • Optimize Meta campaigns for lead generation and conversion objectives • Build and manage B2B LinkedIn campaigns • Optimize LinkedIn campaigns for lead generation and form-fill conversions • Manage sponsored content and InMail campaigns • Build email workflows and nurture sequences in marketing automation platforms when available • Configure automation triggers, conditional logic, lead scoring, and pipeline routing • Create email campaigns according to strategic specifications • Troubleshoot automation and data-flow issues • Collaborate with the Digital Marketing Manager on campaign execution and reporting • Coordinate with the Chief Marketing Strategist on strategic specifications and performance goals • Communicate campaign performance, issues, and optimization opportunities • Report primarily to the COO, secondarily to the Digital Marketing Manager, with strategic direction from the Chief Marketing Strategist

🎯 Requirements

• 5+ years hands-on paid advertising execution • Personally built and optimized Google Ads campaigns at scale with $50K+/month budgets • Proven experience with B2C lead generation, SaaS, or B2B professional services campaigns • Meta Ads proficiency, including Facebook/Instagram campaign execution and optimization • Analytics skills including Google Analytics (GA4), conversion tracking, attribution, and reporting • Ability to execute based on strategic specifications without constant oversight • Detail-oriented approach to tracking issues, campaign hygiene, and documentation • Must provide 2-3 campaign examples demonstrating personal hands-on work • LinkedIn Ads experience preferred • Marketing automation platform experience preferred, including GoHighLevel, HubSpot, Salesforce, and Zoho • Google Ads certifications preferred • Experience with Optmyzr, Opteo, or similar PPC optimization tools preferred • B2C lead generation or B2B professional services industry experience preferred • Agency or multi-client background preferred • Reporting tool experience preferred, including Looker Studio, Power BI, Data Studio, SEMrush, or advanced analytics • Reliable communication, deadline management, and accurate time tracking • Performance-focused approach to CPA reduction, ROAS increase, and conversion-rate improvement • Self-sufficient and proactive working style • Ability to collaborate and incorporate feedback • Responsive during business hours, preferably 9 AM - 5 PM ET • Must use Monday.com for time tracking • Must submit a resume or experience summary, campaign examples, platform proficiency assessment, desired rate and availability, and scenario-question responses

🏖️ Benefits

• Flexible remote work - work from anywhere in the US, set your own hours • Professional team support with campaign direction and execution autonomy • Variable project flow with ongoing contractor capacity • High-impact work managing significant advertising budgets ($50K-$150K+/month) • Diverse B2C and B2B client exposure across professional services verticals • Immediate start with active campaigns • Established agency since 2009 • Flexible hours • Weekly status check-ins and ad-hoc calls as needed • Ongoing engagement rather than a one-off project