
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.
🔥 0 minutes ago
🏄 California, Florida, +3 more states – Remote
💵 $120k - $130k / year
⏰ Full Time
🔴 Lead
🧑🎨 Art Director
👻 Ghost score 21%
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11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.
• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction • Bring senior-level creative judgment to fast-moving, digital-first work tied to business outcomes • Help shape requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets • Represent creative in strategic new-business and portfolio-sales opportunities • Build speculative and portfolio creative • Support campaign-style case studies that drive account growth and new revenue • Own the idea, message, and creative direction before production begins • Create the foundation for Directive’s strategic creative approach • Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing • Partner with designers by providing strong concepts and copy direction • Audit creative requests, briefs, workflows, pitch materials, and performance creative examples • Meet with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders • Define campaign brief requirements and create a campaign creative brief template • Identify priority use cases for the campaign model • Run real briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning • Develop creative territories, messaging angles, campaign copy, and testing recommendations • Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative • Build a partnership model with production designers • Create campaign-style case studies and internal proof points • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance • Define a message/proof library and taxonomy • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision
• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign designed that drove measurable results • Experience developing campaigns from concept through execution • Ability to maintain and evolve brand standards across multiple channels • Understanding of creative strategy and storytelling • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement • Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales • Comfort operating in ambiguity and shaping incomplete briefs • Knowledge of digital marketing and social media • Knowledge of UX/UI design, video and motion graphics, and content strategy • Knowledge of Adobe Creative Cloud and AI-assisted creative tools • Expert-level Adobe Creative Suite: Illustrator, Photoshop, and InDesign • Proficiency with Adobe After Effects and Premiere Pro • Figma experience with design systems, component libraries, and collaborative handoff • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent • Comfort with generative AI and recommended tool-set from day one • Current, permanent work authorization in the country of residence • Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software • Ability to remain stationary for extended periods and operate design and video software on Mac or PC • Ability to consistently observe and interpret written and verbal communication
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Fertility support through Carrott • Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Remote-first, 100% virtual work from home office • Global candidate accommodation in markets where Directive has established business operations
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